BA (Hons) Digital Advertising and Design

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Digital Advertising & Design is the study of emerging digital technologies and their application in the field of creative advertising.

This unique course specialises in giving you the skills you need to develop original content for new media platforms.

This course offers students the opportunity to study the most current platforms used in advertising alongside the innovative creation of digital content. You will craft digital and physical products during your studies, working with emerging technologies such as augmented reality, 3D projection mapping and virtual environments. Pitching and presentation skills are key to this course, alongside an understanding of the industry and advertising strategies. The course will enable you to prepare a creative portfolio and showreel to progress into key roles in the advertising world. You will be assessed through the completion of practical work and theory-based learning including essays and project reports.

Experts in digital advertising most often work as digital designers and directors, strategists, account handlers, UX designers, project managers and producers.

Course details



3 years full time

See below

Validating body
University of the Arts London (UAL)

Entry requirements

For this course students should ideally have a background in art, creative media, or design. Students will normally be expected to possess five GCSEs (grade C or above) or equivalent (including English and Mathematics) and also to hold at least one of the following or equivalent UK or international qualification:

  • 2 A levels, grade C or above
  • 4 AS levels, grade C or above
  • 2 vocational A level, grade C or above
  • Level 3 Foundation Diploma or National Diploma
  • Advanced Diploma, grade C or above
  • International Baccalaureate, 28 points or above

Admission queries: admissions@rave.ac.uk



  • Design
  • Digital interactive media
  • Digital advertising
  • Advertising

What your course will look like


You will be continually assessed through preparation of written and project work. Assessment in the final year is through dissertation and portfolio.

Year 1

You will build fundamental skills in conceptual thinking, the digital image, web media as well as branding and visualisation. You will begin to think about your own approach to digital creation and build confidence and self-discipline in responding to briefs. We encourage you to start thinking about your contextual studies research.

Year 2

You will gain a greater understanding of design innovation and cross media concepts. Through work placements and live briefs you will gain knowledge of the advertising world and the varied roles that exist in the industry.

Year 3

You will further develop your skills in advanced digital techniques and bring your learning together in a major digital design project, ready for exhibition at the degree show. We require you to participate in competition briefs and festivals to develop your confidence in working with industry. At the same time, we ask you to bring together your contextual studies research and thinking in a long form dissertation.


Successful completion of this course can lead to postgraduate study in MA/MSc Broadcast Futures, MA Communication Design, MDes Design Management Innovation, MA/MSc Interactive Digital Media, and MDes Luxury Brand Management Innovation.





 More information

Key Information Sets

6 reasons to apply for this course

Reason 1

Work experience unit

Reason 2

Outstanding industry contacts

Reason 3

Excellent job opportunities

Reason 4

Forward thinking

Reason 5

Created in tangent with industry

Reason 6

Linking creativity & skills

Key study topics

  • Online advertising and campaigns
  • Cross media concepts and developments
  • Design innovation and user experience (UX)
  • The digital image, manipulation and experimentation
  • Social media campaigns, AR and VR

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