Digital Advertising & Design is the study of emerging digital technologies and their application in the field of creative advertising.
This unique course specialises in giving you the skills you need to develop original content for new media platforms.
This course offers students the opportunity to study the most current platforms used in advertising alongside the innovative creation of digital content. You will craft digital and physical products during your studies, working with emerging technologies such as augmented reality, 3D projection mapping and virtual environments. Pitching and presentation skills are key to this course, alongside an understanding of the industry and advertising strategies. The course will enable you to prepare a creative portfolio and showreel to progress into key roles in the advertising world. You will be assessed through the completion of practical work and theory-based learning including essays and project reports.
Experts in digital advertising most often work as digital designers and directors, strategists, account handlers, UX designers, project managers and producers.