BA (Hons) Digital Content Creation

• Photography 
• Videography and cinematography 
• Motion graphics and visual effects 
• Social media marketing 
• Influencer marketing and strategic marketing 
• Brand design 
• Social media ethics 
• The future of the digital landscape 

If you are studying the BA (Hons) Digital Content Creation with Integrated Foundation Year version of this course, key topics of your integrated foundation year will include:

• Core principles of media communication design
• Narrative construction and structure
• Symbolism, meaning, and interpretation
• Colour theory and aesthetic principles
• Character development and genre exploration
• Sequencing techniques and timing
• Editing, lighting, and sound design
• Mise-en-scène and visual composition techniques
• Proficiency in software and applications (Photoshop, Lightroom, Premiere Pro, After Effects, Audition)
• Comprehensive understanding of the production process: Pre-production, Production, and Post-production
• Social, cultural, ethical, and technological considerations (AI, data privacy, representation, and inclusivity)
• Utilisation of digital labs, photography studios, broadcasting, and multimedia facilities

If you choose to add an Integrated Foundation Year on this course, you will be first introduced to the fundamental principles of design. Your foundation year gives you the time, space and support to explore your strengths, build confidence and prepare for the demands of project-based, industry-focused learning. Modules are as follows*:

• Module 1: Diagnostic exploration - making informed choices
• Module 2: Technical - Technical knowledge in practice
• Module 3: Specialist - Innovating specialist practice
• Module 4: Integration - Integrated practice for progression to Higher Education

Please note: Students starting this course with the Integrated Foundation Year in September 2026/27 will study the 2027/28 approved modules in Years 1, 2 and 3.

Year 1

In the first year, you'll learn the basics of digital marketing and experiment with photography, video, podcasting, web design, and copywriting.

You’ll explore graphic design principles, branding, and SEO techniques to help audiences find content. You'll also study digital ethics, consumer psychology, and start pitching to clients.

Modules include:

• Video Content Production
• Storytelling with Photography
• Brand Design
• Content Marketing
• Professional Life Practice - Developing your Practice  
• Professional Life Practice - Exploring your Practice

Year 2

In your second year, you'll deepen your skills in social media marketing and brand strategy.

You’ll explore advanced video production, including motion graphics and animation, and apply user research to design an app prototype.

You’ll also focus on building professional connections, staying updated on industry trends, and gain hands-on experience through a work-based learning opportunity.

Modules include:

• Social Media
• Digital Storytelling
• UX and App Prototyping
• Professional Life Practice (Applying your Practice)
• Work-Based Learning

Year 3

In your third year, you'll refine your skills and prepare for life after Ravensbourne by responding to client and competition briefs and collaborating with peers.

You’ll build a portfolio that highlights your best work, boosting your employability and showing you’re industry-ready.

In your final semester, you’ll research the future of the digital landscape and bring together your skills to create strategic content for a self-directed project of your choosing.

Modules include:

• Live and Competition Briefs (including the D&AD New Blood competition) 
• Professional Life Practice: Situating your Practice 
• Planning, Strategy and Creation 
• The Future of the Digital Landscape 

Year 1

Year 1 introduces content creation fundamentals - experimenting with photography, video production and editing, and developing a deeper understanding of social media strategy. You'll also explore graphic design, branding, digital ethics and consumer psychology, with early experience pitching to clients.

Modules may include:

• Rave Beginnings
• Storytelling with Social Media
• Core Production Skills
• Branding Communication
• Social Media Strategy & Creation
• Employability & Professionalism

Year 2

Year 2 deepens your social media and brand strategy skills, and where you’ll build campaigns that include influencer marketing and public relations. Your video production skills will advance, with cinematography, motion graphics and basic animations.

Modules may include:

• 360 Campaigns
• Preparing for Industry
• Motion Graphics & Animated Storytelling
• Advanced Content Production
• Immersive Media
• Live & Work-based Learning

Year 3

Final year prepares you for industry, responding to client briefs and collaborating with peers to build a standout portfolio, explore the future digital landscape, and where your future lies with in it. Your final semester will culminate in a self-directed strategic content project.

Modules may include:

• Situating Practice
• Live Pitch
• Marketing Research & Methods
• Competition Briefs
• Rave Futures
• Major Project

All modules are subject to revalidation.

Our campus 

You'll study in a building designed to encourage collaboration between the different disciplines and practices within Ravensbourne, and to stimulate the work of innovative professionals and creative collaboration.

It features a variety of workspaces, including social and quiet areas, high-tech creative suites, technology hubs, design studios and more. 

Want to see where you'd be studying up close? When you book a guided building tour, you can see our fantastic facilities for yourself and find out more from one of our helpful student ambassadors.

Our local area

Ravensbourne is ideally connected - North Greenwich station is just a 2-minute walk away from our campus and offers amazing views from the Greenwich Peninsula.

These transport links offer an easy route to some of London's major business hubs, perfect for reaching possible placements or networking events with employers in the worlds of business or technology.  

At Ravensbourne we accept a wide range of qualifications for entry onto our courses, whilst also considering the context in which they were achieved. For this course, we would usually require a GCSE Grade 4 or above in English in addition to any of the below;

• Two A Levels at grade CC or above
• BTEC Extended Diploma at grade MPP
• UAL Level 3 Extended Diploma
• T Level (pass or above)
• Access to Higher Education Diploma
• International Baccalaureate at grade 24 or above
• Other/Mixed qualifications equivalent to 64 UCAS Tariff points

At Ravensbourne we take a flexible approach to admissions, as we want you to know exactly what you need to achieve in your exams to guarantee a place on the course. We still think exams are important and look forward to hearing about your successes, but we place just as much importance on the work you will share with us as part of our portfolio process.

Interview and portfolio requirements

Admission onto this course is also subject to successful completion of a portfolio (or showreel). 

If you wish to study our BA (Hons) Digital Content Creation degree course, we will need to see examples of previous of digital media and/or design work that showcases your suitability for the course. 

This could include:

• Video
• Photography
• Audio
• Graphic design
• Website and/or social media content. 

This page offers great tips for completing your portfolio/showreel.

At Ravensbourne we accept a wide range of qualifications for entry onto our courses, whilst also considering the context in which they were achieved. For this course, we would usually require a GCSE Grade 4 or above in English in addition to any of the below;

• Two A Levels at grade DD or above
• BTEC Extended Diploma at grade PPP
• UAL Level 3 Extended Diploma
• T Level (pass or above)
• Access to Higher Education Diploma
• International Baccalaureate at grade 24 or above
• Other/Mixed qualifications equivalent to 48 UCAS Tariff points

At Ravensbourne we take a flexible approach to admissions, as we want you to know exactly what you need to achieve in your exams to guarantee a place on the course.

Selection criteria:

Students should ideally have a background in art, creative media, or design.

There are no interview or portfolio requirements for this course.