BA (Hons) Digital Content Creation

• Photography 
• Videography and cinematography 
• Motion graphics and visual effects 
• Podcasting 
• Social media marketing 
• Search engine optimisation 
• Generative engine optimisation 
• Influencer marketing and strategic marketing 
• Brand design 
• App prototyping 
• Social media ethics 
• The future of the digital landscape 

If you are studying the BA (Hons) Digital Content Creation with Integrated Foundation Year version of this course, key topics of your integrated foundation year will include:

• Core principles of media communication design
• Narrative construction and structure
• Symbolism, meaning, and interpretation
• Colour theory and aesthetic principles
• Character development and genre exploration
• Sequencing techniques and timing
• Editing, lighting, and sound design
• Mise-en-scène and visual composition techniques
• Proficiency in software and applications (Photoshop, Lightroom, Premiere Pro, After Effects, Audition)
• Comprehensive understanding of the production process: Pre-production, Production, and Post-production
• Social, cultural, ethical, and technological considerations (AI, data privacy, representation, and inclusivity)
• Utilisation of digital labs, photography studios, broadcasting, and multimedia facilities

If you choose to add an Integrated Foundation Year on this course, you will be first introduced to the fundamental principles of design. Your foundation year gives you the time, space and support to explore your strengths, build confidence and prepare for the demands of project-based, industry-focused learning. Modules are as follows*:

• Module 1: Diagnostic exploration - making informed choices
• Module 2: Technical - Technical knowledge in practice
• Module 3: Specialist - Innovating specialist practice
• Module 4: Integration - Integrated practice for progression to Higher Education

* - modules are subject to revalidation

In the first year, you'll learn the basics of digital marketing and experiment with photography, video, podcasting, web design, and copywriting.

You’ll explore graphic design principles, branding, and SEO techniques to help audiences find content. You'll also study digital ethics, consumer psychology, and start pitching to clients.

Modules:

• Video Content Production
• Storytelling with Photography
• Brand Design
• Content Marketing
• Professional Life Practice - Developing your Practice  
• Professional Life Practice - Exploring your Practice

In your second year, you'll deepen your skills in social media marketing and brand strategy.

You’ll explore advanced video production, including motion graphics and animation, and apply user research to design an app prototype.

You’ll also focus on building professional connections, staying updated on industry trends, and gain hands-on experience through a work-based learning opportunity.

Modules:

• Social Media
• Digital Storytelling
• UX and App Prototyping
• Professional Life Practice (Applying your Practice)
• Work-Based Learning

In your third year, you'll refine your skills and prepare for life after Ravensbourne by responding to client and competition briefs and collaborating with peers.

You’ll build a portfolio that highlights your best work, boosting your employability and showing you’re industry-ready.

In your final semester, you’ll research the future of the digital landscape and bring together your skills to create strategic content for a self-directed project of your choosing.

Modules:

• Live and Competition Briefs (including the D&AD New Blood competition) 
• Professional Life Practice: Situating your Practice 
• Planning, Strategy and Creation 
• The Future of the Digital Landscape 

At Ravensbourne we accept a wide range of qualifications for entry onto our courses, whilst also considering the context in which they were achieved. For this course, we would usually require a GCSE Grade 4 or above in English in addition to any of the below;

• Two A Levels at grade CC or above
• BTEC Extended Diploma at grade MPP
• UAL Level 3 Extended Diploma
• T Level (pass or above)
• Access to Higher Education Diploma
• International Baccalaureate at grade 24 or above
• Other/Mixed qualifications equivalent to 64 UCAS Tariff points

At Ravensbourne we take a flexible approach to admissions, as we want you to know exactly what you need to achieve in your exams to guarantee a place on the course. We still think exams are important and look forward to hearing about your successes, but we place just as much importance on the work you will share with us as part of our portfolio process.

Interview and portfolio requirements

Admission onto this course is also subject to successful completion of a portfolio (or showreel). 

If you wish to study our BA (Hons) Digital Content Creation degree course, we will need to see examples of previous of digital media and/or design work that showcases your suitability for the course. 

This could include:

• Video
• Photography
• Audio
• Graphic design
• Website and/or social media content. 

This page offers great tips for completing your portfolio/showreel.

At Ravensbourne we accept a wide range of qualifications for entry onto our courses, whilst also considering the context in which they were achieved. For this course, we would usually require a GCSE Grade 4 or above in English in addition to any of the below;

• Two A Levels at grade DD or above
• BTEC Extended Diploma at grade PPP
• UAL Level 3 Extended Diploma
• T Level (pass or above)
• Access to Higher Education Diploma
• International Baccalaureate at grade 24 or above
• Other/Mixed qualifications equivalent to 48 UCAS Tariff points

At Ravensbourne we take a flexible approach to admissions, as we want you to know exactly what you need to achieve in your exams to guarantee a place on the course.

Selection criteria:

Students should ideally have a background in art, creative media, or design.

There are no interview or portfolio requirements for this course.