Two Ravensbourne student projects win New Blood awards

Billboards that highlight Giff Gaff's transparency

Article by: David Millett

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Out of thousands of entries, two projects by Ravensbourne BA (Hons) Advertising and Brand Design students have won awards at the D&AD New Blood awards this year.

The global competition is one of the most important and fiercest advertising competitions in the world. This year, there were nearly 3,000 entries, resulting in just 170 winners picked by a panel of industry judges.

We are enormously proud to have two sets of winners. They include:

The New Blood Awards, known as 'pencils', will be officially presented at an awards ceremony on 8 July 2023.

Some of the biggest brands in the world set briefs for the competition. Students are tasked with creating advertising campaigns for them as if they were real clients.

Paula Williams

A project proposal for Giff Gaff featuring phone adverts

New Blood Awards - winner 2023 giff gaff

mobile phones showing adverts for hey jane

New Blood Awards - winner 2023 hey jane

The competition is open to advertising, design, and marketing students worldwide, as well as recent graduates and emerging creatives. It’s an unparalleled opportunity to get a head start in the creative industry.

Benjamin and Charlie created a campaign to raise awareness of Giff Gaff’s recently earned B-Corp status, which they describe as ‘like getting an ethical MOT for business’. Their campaign uses warm and humorous metaphors to highlight the company’s transparency – a tenant of B-Corp status.

Emily, Pablo, and Reiss’s ‘It’s Simply Healthcare’ campaign is focused on challenging the stigma and misconceptions surrounding abortion. They created an interactive campaign that asks viewers to fill in the gaps to redefine how we view the procedure.

Find out more about our BA (Hons) Advertising and Brand Design course.