Two Ravensbourne student projects win New Blood awards

The global competition is one of the most important and fiercest advertising competitions in the world. This year, there were nearly 3,000 entries, resulting in just 170 winners picked by a panel of industry judges.

We are enormously proud to have two sets of winners. They include:

• Benjamin McKay and Charlie Wall-Palmer: See the Difference – Giff Gaff
• Emily Brisius, Pablo Durban, and Reiss Milton: It's Simply Healthcare – The Case for Her X Hey jane

The New Blood Awards, known as 'pencils', will be officially presented at an awards ceremony on 8 July 2023.

Some of the biggest brands in the world set briefs for the competition. Students are tasked with creating advertising campaigns for them as if they were real clients.

The competition is open to advertising, design, and marketing students worldwide, as well as recent graduates and emerging creatives. It’s an unparalleled opportunity to get a head start in the creative industry.

Benjamin and Charlie created a campaign to raise awareness of Giff Gaff’s recently earned B-Corp status, which they describe as ‘like getting an ethical MOT for business’. Their campaign uses warm and humorous metaphors to highlight the company’s transparency – a tenant of B-Corp status.

Emily, Pablo, and Reiss’s ‘It’s Simply Healthcare’ campaign is focused on challenging the stigma and misconceptions surrounding abortion. They created an interactive campaign that asks viewers to fill in the gaps to redefine how we view the procedure.

Find out more about our BA (Hons) Advertising and Brand Design course.