Two Ravensbourne student projects win New Blood awards

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Out of thousands of entries, two projects by Ravensbourne BA (Hons) Advertising and Brand Design students have won prizes at the 2023 D&AD New Blood awards, including a prestigious 'white pencil' award.

The D&AD New Blood Awards is one of the most important and fiercest advertising competitions in the world. This year, there were thousands of entries, resulting in just 170 winners picked by a panel of industry judges.

The New Blood Awards are known as 'pencils', which come in a range of colours representing different achievements.

We are enormously proud to have two sets of winners, including a white pencil impact award. White pencils are given to exceptional projects that drive behavioural, environmental, societal, or policy change through creativity.

This is an incredible achievement, as only seven white pencils were awarded this year.

  • White pencil - Emily Brisius, Pablo Durban, and Reiss Milton
  • Wood pencil - Benjamin McKay and Charlie Wall-Palmer

In addition, Charlie won a place at the D&AD New Blood Academy, in partnership with WPP. Only 30 spots total were given, so places are very competitive.

Some of the biggest brands in the world set briefs for the competition. Students are tasked with creating advertising campaigns for them as if they were real clients.

We are really proud of our Advertising and Brand Design wins. Both are great responses to briefs with purpose. Thousands of students enter each year from all over the world, so it is fantastic to have two of our teams in the awards this year.”

—

Paula Williams , Acting course leader for BA (Hons) Advertising and Brand Design

Three students look surprised and happy while holding a white pencil-shaped trophy

White pencil D&AD New Blood Award

Two students cheer and celebrate at New Blood Awards event

New Blood 2023 winners

mobile phones showing adverts for hey jane

New Blood Awards - winner 2023 hey jane

A project proposal for Giff Gaff featuring phone adverts

New Blood Awards - winner 2023 giff gaff

The competition is open to advertising, design, and marketing students worldwide, as well as recent graduates and emerging creatives. It’s an unparalleled opportunity to get a head start in the creative industry.

Emily, Pablo, and Reiss’s ‘It’s Simply Healthcare’ campaign is focused on challenging the stigma and misconceptions surrounding abortion. They created an interactive campaign that asks viewers to fill in the gaps to redefine how we view the procedure.

Benjamin and Charlie created a campaign to raise awareness of Giff Gaff’s recently earned B-Corp status, which they describe as ‘like getting an ethical MOT for business’. Their campaign uses warm and humorous metaphors to highlight the company’s transparency – a tenant of B-Corp status.

Find out more about our BA (Hons) Advertising and Brand Design course.

 

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