BSc (Hons) Digital Marketing

• Digital marketing basics
• Marketing data analysis
• Consumer behaviour
• Web design
• Photography and videography
• Digital content creation
• Social media marketing

If you choose to add an Integrated Foundation Year on this course, you will start with an introduction to the fundamental principles of studying and working in the creative industries. Your foundation year gives you the time, space and support to explore your strengths, build confidence and prepare for the demands of project-based, industry-focused learning.  

Modules include: 

• Critical & Creative Thinking  

• Academic & Professional Writing & Communication  

• Contexts of Creative Industries  

• Digital Literacies & Skills 

• Contemporary Issues & Culture 

• Creative Ventures 

Please note: Students starting this course with the Integrated Foundation Year in September 2026/27 will study the 2027/28 approved modules in Years 1, 2 and 3.

Year 1

Modules include:

Year 2

Modules include:

Year 3

Modules include:

Year 1

Year 1 introduces the digital marketing landscape, covering a range of marketing case studies, analytics and e-commerce, underpinned with a sales and markets background. You will develop hands-on skills in web and digital experience design, digital ads and software packages to support your marketing practice.

Modules may include:

• Rave Beginnings
• Creative Marketing Case Studies
• Markets, Customers and Sales Practice
• E-Commerce and Digital Experience Design
• Digital Ads and Analytics
• Industry Skills for Marketing

Year 2

Year 2 deepens your marketing expertise across customer journey mapping, branding and communication design. You will develop your visual skills through photography, and gain skills in the strategies behind successful marketing campaigns and how storytelling plays a part.

Modules may include:

• Branding and Communication Design
• Photography and Visual Creation
• Consumer Journey
• Digital Brand Analysis
• Storytelling and Marketing Campaigns
• Strategic and Contextual Marketing

Year 3

Year 3, the final year, brings your ideas and creativity together across modules in social media marketing, emerging technologies and project modules where you can hone your expertise in your selected project areas. The culmination of your degree helps you prepare for working in industry and equips you with the tools to track marketing trends, helping you stay ahead.

Modules may include:

• Social Media Marketing for Industry
• Emerging Technologies in Marketing
• Consultancy Project
• Market Research and Methods
• Preparing for Industry and the Future of Marketing
• Individual Project: Dissertation, Industry or Work-Based Research Project

All modules are subject to revalidation.

Our campus 

You'll study in a building designed to encourage collaboration between the different disciplines and practices within Ravensbourne, and to stimulate the work of innovative professionals and creative collaboration.

It features a variety of workspaces, including social and quiet areas, high-tech creative suites, technology hubs, design studios and more. 

Want to see where you'd be studying up close? When you book a guided building tour, you can see our fantastic facilities for yourself and find out more from one of our helpful student ambassadors.

Our local area

Ravensbourne is ideally connected - North Greenwich station is just a 2-minute walk away from our campus and offers amazing views from the Greenwich Peninsula.

These transport links offer an easy route to some of London's major business hubs, perfect for reaching possible placements or networking events with employers in the worlds of business or technology.  

At Ravensbourne we accept a wide range of qualifications for entry onto our courses, whilst also considering the context in which they were achieved. For this course, we would usually require a GCSE Grade 4 or above in English in addition to any of the below;

• Three A Levels at grade BCC or above
• BTEC Extended Diploma at grade DMM
• UAL Level 3 Extended Diploma
• T Level (pass or above)
• Access to Higher Education Diploma
• International Baccalaureate at grade 24 or above
• Other/Mixed qualifications equivalent to 104 UCAS Tariff points

At Ravensbourne we accept a wide range of qualifications for entry onto our courses, whilst also considering the context in which they were achieved. For this course, we would usually require a GCSE Grade 4 or above in English in addition to any of the below;

• Two A Levels at grade CC or above
• BTEC Extended Diploma at grade MPP
• UAL Level 3 Extended Diploma
• T Level (pass or above)
• Access to Higher Education Diploma
• International Baccalaureate at grade 24 or above
• Other/Mixed qualifications equivalent to 64 UCAS Tariff points

There are no interview or portfolio requirements for this course.