Ravensbourne University London
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BA (Hons) Advertising and Brand Design investigates how contemporary advertising and branding are being transformed by digital technologies. We develop brand communication, social media content, marketing strategy and interactive experience, alongside more traditional advertising campaigns. 

Our students utilise emerging communication platforms to tell visual stories that bring products and services to life in new and exciting ways. They learn how to understand a creative problem, and develop engaging solutions via experiences that evolve across multiple platforms and interactions. They create brand communication, identity systems, social media content, marketing strategy and interactive experience through outcomes that might include apps, digital film, augmented and virtual reality, online media, software platforms and mobile games alongside more traditional communication formats. Their ability to frame zeitgeist and initiate culture ensures that their skills are in high demand by the UK’s world leading creative businesses.

Graduates from this course are ideally positioned to take their place within rapidly expanding areas of the creative industries. They work as creative directors, copywriters, digital designers, strategists, brand communicators, creative technologists and social media content creators.


3 years full time

Validating body
Ravensbourne University London

Connecting with industry

Throughout the three years of the course students will be connecting with key industry practitioners and have opportunities to work on paid projects.

Here are some examples of past live projects and briefs #learningwithindustry.

Selection of student work

Selection criteria

Ideally students should have a background in art, creative media, or design.

We welcome applicants who are able to demonstrate their abilities through the submission of a relevant portfolio showing their skills, abilities and suitability to the course.

When assessing if an applicant meets our entry requirements we may also consider the combination of a portfolio and academic qualifications, progress made during the studies and/or relevant work experience.

What your course will look like


You will be continually assessed through preparation of written and project work. Assessment in the final year is through dissertation and portfolio.

Year 1

Empower: The first year of the course is focused on the development of core skills and will help you understand key concepts & ideas related to Advertising & Branding.

You will examine the historical context of the discipline, explore creative principles through an investigation of industry standard design processes and end the year with the creation of a full strategic campaign.

Year 2

Explore: In your second year, you will examine and challenge the conventions of your discipline and collaborate with other students in the department of Design Practice.

You will choose from a selection of units designed to promote cross-disciplinary practice and examine emerging practice within our discipline such as Social Media content creation, audience participation and interaction & experience design.

At the end of the year you will take part in a series of live projects with major clients such as WWE, Barclays, Shelter, MBNA Thames Clippers and Generator Hostels.

Year 3

Engage: Your third year provides an opportunity to personalise your practice and present your ideas to the world.

You will write a dissertation and, with the support of your tutors, create a series of self-directed projects, giving you a opportunity to explore personal interests related to advertising and branding.

In preparation for graduation, you will also collaborate with an industry partner and prepare a portfolio and the materials required to present your work professionally.


Successful completion of this course can lead to postgraduate study in MA Communication Design, MDes Design Management Innovation, MA/MSc Interactive Digital Media, and MDes Luxury Brand Management Innovation.



Entry requirements

Students will normally be expected to possess five GCSEs (grade C/level 4 or above) or equivalent (including English) and also to hold at least one of the below or equivalent UK or international qualifications.

Qualifications accepted:

  • 2 A levels, grade C or above
  • 4 AS levels, grade C or above
  • 2 vocational A levels, grade C or above
  • Level 3 Foundation Diploma or National Diploma
  • Advanced Diploma, grade C or above
  • International Baccalaureate, 28 points or above

Top reasons to apply for this course

  • Work experience unit
  • Outstanding industry contacts
  • Excellent job opportunities
  • Forward thinking
  • Created in tangent with industry
  • Linking creativity & skills

Key study topics

  • Online advertising and campaigns
  • Cross media concepts and developments
  • Design innovation and user experience (UX)
  • The digital image, manipulation and experimentation
  • Social media campaigns, augmented reality (AR) and virtual reality (VR)


  • Digital design
  • Brand strategy
  • Brand design
  • Creative direction
  • Copywriting
  • Web design
  • Social media content creation and management
  • Experience design
  • Digital product and app design
  • Interaction design
  • Content production
  • Planning
  • Account handling for advertising


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Key Information Sets

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