Ravensbourne University London

BA (Hons) Advertising and Brand Design

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Advertising and Brand Design investigates how contemporary Advertising and Branding are being transformed by digital technologies. We develop brand communication, social media content, marketing strategy and interactive experience, alongside more traditional advertising campaigns. 


The Course
Our students utilise emerging communication platforms to tell visual stories that bring products and services to life in new and exciting ways. They learn how to understand a creative problem, and develop engaging solutions via experiences that evolve across multiple platforms and interactions. They create brand communication, identity systems, social media content, marketing strategy and interactive experience through outcomes that might include apps, digital film, augmented and virtual reality, online media, software platforms and mobile games alongside more traditional communication formats. Their ability to frame zeitgeist and initiate culture ensures that their skills are in high demand by the UK’s world leading creative businesses.

Live projects
During the course our students work on live projects with clients, which have included the Science Museum, Shelter, WWE, Generator, Barclays and Mozilla. 

 
Course curated conferences and Events
While on the course students are given the opportunity to attend conferences and events that analyse developing opportunities in the field of communication design. 

 
Get a daily taste of what we do on our instagram feed: @dad_rave

Check out the websites of some our current students:

Michael Bailey (Year 2) www.michaelbaileyprojects.com
Charlie Baker (Year 2) www.charliegeorgebaker.com
Vilde Tobiasson (Year 3) www.vildetobiassen.com
Jordan To (Year 3) www.jordantodesign.co.uk 

 
Careers
Graduates from this course are ideally positioned to take their place within one of the fastest growing sectors of the UK economy, designing communication in areas such as advertising, marketing, digital design, branding and in emerging areas of practice yet to be defined. Specific Job roles will include: Digital design, brand strategy, brand design, creative direction, copywriting, Web design, social media content creation and management, experience design, digital product and app design, interaction design, content production, planning, copywriting and account handling for advertising.

Course details

Type
Undergraduate

UCAS Code
NW52

Duration
3 years full time

Fees
See below

Validating body
Ravensbourne

Entry requirements

For this course students should ideally have a background in art, creative media, or design. Students will normally be expected to possess five GCSEs (grade C/level 4 or above) or equivalent (including English) and also to hold at least one of the following or equivalent UK or international qualifications:

  • 2 A levels, grade C or above
  • 4 AS levels, grade C or above
  • 2 vocational A level, grade C or above
  • Level 3 Foundation Diploma or National Diploma
  • Advanced Diploma, grade C or above
  • International Baccalaureate, 28 points or above

Admission queries: admissions@rave.ac.uk

Careers

  • Digital design
  • Brand strategy
  • Brand design
  • Creative direction
  • Copywriting
  • Web design
  • Social media content creation and management
  • Experience design
  • Digital product and app design
  • Interaction design
  • Content production
  • Planning
  • Account handling for advertising

What your course will look like

Assessment

You will be continually assessed through preparation of written and project work. Assessment in the final year is through dissertation and portfolio.

Year 1

Empower: The first year of the course is focused on the development of core skills and will help you understand key concepts & ideas related to Advertising & Branding. You will examine the historical context of the discipline, explore creative principles through an investigation of industry standard design processes and end the year with the creation of a full strategic campaign.

Year 2

Explore: In your second year, you will examine and challenge the conventions of your discipline and collaborate with other students in the department of Design Practice. You will choose from a selection of units designed to promote cross-disciplinary practice and examine emerging practice within our discipline such as Social Media content creation, audience participation and interaction & experience design. At the end of the year you will take part in a series of live projects with major clients such as WWE, Barclays, Shelter, MBNA Thames Clippers and Generator Hostels.

Year 3

Engage: Your third year provides an opportunity to personalize your practice and present your ideas to the world. You will write a dissertation and, with the support of your tutors, create a series of self-directed projects, giving you a opportunity to explore personal interests related to advertising and branding. In preparation for graduation, you will also collaborate with an industry partner and prepare a portfolio and the materials required to present your work professionally.

Progression

Successful completion of this course can lead to postgraduate study in MA/MSc Broadcast Futures, MA Communication Design, MDes Design Management Innovation, MA/MSc Interactive Digital Media, and MDes Luxury Brand Management Innovation.

 

 

 More information

Key Information Sets

Top reasons to apply for this course

  • Work experience unit
  • Outstanding industry contacts
  • Excellent job opportunities
  • Forward thinking
  • Created in tangent with industry
  • Linking creativity & skills

Key study topics

  • Online advertising and campaigns
  • Cross media concepts and developments
  • Design innovation and user experience (UX)
  • The digital image, manipulation and experimentation
  • Social media campaigns, AR and VR

Amazing things happen here




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