Ravensbourne University London
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BA (Hons) Advertising and Brand Design

BA (Hons) Advertising and Brand Design investigates how contemporary advertising and branding are being transformed by digital technologies. We develop brand communication, social media content, marketing strategy and interactive experience, alongside more traditional advertising campaigns. 

Our students utilise emerging communication platforms to tell visual stories that bring products and services to life in new and exciting ways. They learn how to understand a creative problem, and develop engaging solutions via experiences that evolve across multiple platforms and interactions. They create brand communication, identity systems, social media content, marketing strategy and interactive experience through outcomes that might include apps, digital film, augmented and virtual reality, online media, software platforms and mobile games alongside more traditional communication formats. Their ability to frame zeitgeist and initiate culture ensures that their skills are in high demand by the UK’s world leading creative businesses.

Graduates from this course are ideally positioned to take their place within rapidly expanding areas of the creative industries. They work as creative directors, copywriters, digital designers, strategists, brand communicators, creative technologists and social media content creators.


3 years full time

Validating body
Ravensbourne University London

What you
need to know

Entry requirements

Students will normally be expected to possess five GCSEs (grade C/level 4 or above) or equivalent (including English) and also to hold at least one of the below or equivalent UK or international qualifications.

Qualifications accepted:

  • 2 A levels, grade C or above
  • 4 AS levels, grade C or above
  • 2 vocational A levels, grade C or above
  • Level 3 Foundation Diploma or National Diploma
  • Advanced Diploma, grade C or above
  • International Baccalaureate, 24 points or above

Selection criteria

Ideally, students should have a background in art, creative media, or design.

We welcome applicants who are able to demonstrate their abilities through the submission of a relevant portfolio showing their skills, abilities and suitability to the course.

When assessing if an applicant meets our entry requirements we may also consider the combination of a portfolio and academic qualifications, progress made during the studies and/or relevant work experience.

Course structure


You will be continually assessed through preparation of written and project work. Assessment in the final year is through dissertation and portfolio.

Download the programme specification.

Individual course unit documents can be found below underneath each year.

Year 1

Empower: The first year of the course is focused on the development of core skills and will help you understand key concepts & ideas related to Advertising & Branding.

You will examine the historical context of the discipline, explore creative principles through an investigation of industry standard design processes and end the year with the creation of a full strategic campaign.


FHEQ Level 4

ABD18102 Process & Principles

ABD18103 Historical Contexts

ABD18104 Advertising and Branding in the Digital Context

ABD18105 Campaign & Strategy Design

C18101 Themes in Contemporary Culture


Year 2

Explore: In your second year, you will examine and challenge the conventions of your discipline and collaborate with other students in the department of Design Practice.

You will choose from a selection of units designed to promote cross-disciplinary practice and examine emerging practice within our discipline such as Social Media content creation, audience participation and interaction & experience design.

At the end of the year you will take part in a series of live projects with major clients such as WWE, Barclays, Shelter, MBNA Thames Clippers and Generator Hostels.


FHEQ Level 5

C18201 Big Ideas and Philosophies

ABD18202 Content Creation for Social Media

ABD18203 Interaction & Participation

ABD18204 Live Projects

EABD181 Writing for the Creative Industries

EABD182 Creative Enterprise

Year 3

Engage: Your third year provides an opportunity to personalise your practice and present your ideas to the world.

You will write a dissertation and, with the support of your tutors, create a series of self-directed projects, giving you a opportunity to explore personal interests related to advertising and branding.

In preparation for graduation, you will also collaborate with an industry partner and prepare a portfolio and the materials required to present your work professionally.


FHEQ Level 6

C18301 Dissertation

ABD18302 Industry Collaboration

ABD18303 Self-Directed Major Projects

ABD18304 Professional Trajectories


Successful completion of this course can lead to postgraduate study in MA Communication Design, MDes Design Management Innovation, and MDes Luxury Brand Management Innovation.

Key study topics

  • Branding & identity design
  • Copywriting & creative strategy
  • Campaign development
  • Social media content creation and strategy
  • Teamworking & project management
  • Interaction design

Top reasons to apply

  • Work with industry professionals throughout the course
  • Opportunities to take part in live projects
  • Internship agreements with the likes of Apple, Sky Creative Agency, Barclays and ico Design
  • Learn professional skills such as pitching, team working and project management
  • Work at the cutting edge of innovations in creative technology
  • Develop a professional portfolio through a carefully structured learning journey

Work experience

Connecting with industry

Throughout the three years of the course, students will be connecting with key industry practitioners and have opportunities to work on paid projects.


  • Digital design
  • Brand strategy
  • Brand design
  • Creative direction
  • Copywriting
  • Web design
  • Social media content creation and management
  • Experience design
  • Digital product and app design
  • Interaction design
  • Content production
  • Planning
  • Account handling for advertising

Selection of student work

More of our student work can be found on our Youtube playlist.

Past live projects and briefs #learningwithindustry

Award winners

This year our students have won awards in two of the D&AD New Blood entry categories.

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