BA (Hons) Advertising and Brand Design investigates how contemporary advertising and branding are being transformed by digital technologies. We develop brand communication, social media content, marketing strategy and interactive experience, alongside more traditional advertising campaigns.
Our students utilise emerging communication platforms to tell visual stories that bring products and services to life in new and exciting ways. They learn how to understand a creative problem, and develop engaging solutions via experiences that evolve across multiple platforms and interactions. They create brand communication, identity systems, social media content, marketing strategy and interactive experience through outcomes that might include apps, digital film, augmented and virtual reality, online media, software platforms and mobile games alongside more traditional communication formats. Their ability to frame zeitgeist and initiate culture ensures that their skills are in high demand by the UK’s world leading creative businesses.
Graduates from this course are ideally positioned to take their place within rapidly expanding areas of the creative industries. They work as creative directors, copywriters, digital designers, strategists, brand communicators, creative technologists and social media content creators.
Connecting with industry
As well as the core curriculum students will be connecting with key industry practitioners throughout their three years of the course.
Here are some examples of live projects and briefs they have been working on. #learningwithindustry
Our students have opportunities to work on paid projects throughout their course. Harry Wilson, James Pang and Ollie Kemp produced this identity system for the Apprentice 18 conference.
Live project with World Wrestling Entertainment (WWE)
Our second-year students were challenged by WWE to pitch for a new TV wrestling franchise. One of the answers was ‘Recess in the Ring’ created by Banke Sobodu, Alistair Stirling, Charlotte Bloomfield, and Charleigh Tolley.
Untitled. Emerging landscapes for creative communication
We challenged our second year students to create a visual identity, name, and an awareness raising strategy for a conference we set up with creative blog 'Lecture in Progress’. We then worked with them to plan, organise, promote, deliver and record the event. The above work was created by Michael Bailey, Charlie Baker & Tayo Onabule.
A selection of student work
Untitled by Harry Wilson, James Pang & Ollie Kemp
#wenotnormal by Harry Wilson, James Pang & Michael Bailey
Arché by Michael Bailey, Charlie Baker & Tayo Onabule.
Conquer by Michael Bailey, Jaymie Brown, Adila Nasrin & Andrew Brown.
D&AD global student awards 2018
Two of our students were named winners at the prestigious D&AD global student awards, for their entries to the 'McKinsey Digital' brief, which called on participants to ‘digitise a financial revolution’. Joshua Burgess was awarded a Yellow Pencil for 'Droplet', a crowd-sourced reserve currency fund that gives people financial stability in countries with a high level of currency volatility. Joe Durr was given a Wooden Pencil for 'Key Pool', a cashless system that provides a revolutionary answer to Europe’s homelessness problem.