Ravensbourne University London

BA (Hons) Advertising and Brand Design

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Digital Design and Advertising investigates how contemporary communication and marketing is being transformed by innovations in digital design. We use first hand industry knowledge to develop students who are ready to take advantage of the opportunities that are being created by the rapid development of communication technologies. 


The Course
Our students utilize emerging communication platforms to tell visual stories that bring products and services to life in new and exciting ways. They are able to create ‘compelling content’ and publish it in forms that connect with an audience and influence perception. They learn how to understand a creative problem, and develop engaging solutions via experiences that evolve across multiple platforms and interactions.  They develop brand communication, social media content, marketing strategy and interactive experience through outcomes that will include apps, digital products, augmented and virtual reality, online media, software platforms and mobile games alongside more traditional advertising and branding formats. They develop the ability to analyse, understand, clarify and define as well visually style and aesthetically judge. To identify potential opportunity, they learn to question and potentially disrupt current industry structures through a critical examination of the social, cultural and political context, alongside developing an awareness of their ethical and environmental responsibility. All of this gives them the power to frame zeitgeist and initiate culture. At the end of the course they will be in a position to take their place within one of the fastest growing areas of the UK economy.

Live projects
During the course our students work on live projects with clients, which have included the Science Museum, Shelter, WWE, Generator, Barclays and Mozilla. 

 
Course curated conferences and Events
While on the course students are given the opportunity to attend conferences and events that analyse developing opportunities in the field of communication design. 

 
Get a daily taste of what we do on our instagram feed: @dad_rave

Check out the websites of some our current students:

Michael Bailey (Year 2) www.michaelbaileyprojects.com
Charlie Baker (Year 2) www.charliegeorgebaker.com
Vilde Tobiasson (Year 3) www.vildetobiassen.com
Jordan To (Year 3) www.jordantodesign.co.uk 

 
Careers
Graduates from this course are ideally positioned to take their place within one of the fastest growing sectors of the UK economy, designing communication in areas such as advertising, marketing, digital design, branding and in emerging areas of practice yet to be defined. Specific Job roles will include: Digital design, brand strategy, brand design, creative direction, copywriting, Web design, social media content creation and management, experience design, digital product and app design, interaction design, content production, planning, copywriting and account handling for advertising.

Course details

Type
Undergraduate

UCAS Code
NW52

Duration
3 years full time

Fees
See below

Validating body
Ravensbourne

Entry requirements

For this course students should ideally have a background in art, creative media, or design. Students will normally be expected to possess five GCSEs (grade C/level 4 or above) or equivalent (including English) and also to hold at least one of the following or equivalent UK or international qualifications:

  • 2 A levels, grade C or above
  • 4 AS levels, grade C or above
  • 2 vocational A level, grade C or above
  • Level 3 Foundation Diploma or National Diploma
  • Advanced Diploma, grade C or above
  • International Baccalaureate, 28 points or above

Admission queries: admissions@rave.ac.uk

 

Careers

  • Digital design
  • Brand strategy
  • Brand design
  • Creative direction
  • Copywriting
  • Web design
  • Social media content creation and management
  • Experience design
  • Digital product and app design
  • Interaction design
  • Content production
  • Planning
  • Account handling for advertising

What your course will look like

Assessment

You will be continually assessed through preparation of written and project work. Assessment in the final year is through dissertation and portfolio.

Year 1

You will build fundamental skills in conceptual thinking, the digital image, web media as well as branding and visualisation. You will begin to think about your own approach to digital creation and build confidence and self-discipline in responding to briefs. We encourage you to start thinking about your contextual studies research.

Year 2

You will gain a greater understanding of design innovation and cross media concepts. Through work placements and live briefs you will gain knowledge of the advertising world and the varied roles that exist in the industry.

Year 3

You will further develop your skills in advanced digital techniques and bring your learning together in a major digital design project, ready for exhibition at the degree show. We require you to participate in competition briefs and festivals to develop your confidence in working with industry. At the same time, we ask you to bring together your contextual studies research and thinking in a long form dissertation.

Progression

Successful completion of this course can lead to postgraduate study in MA/MSc Broadcast Futures, MA Communication Design, MDes Design Management Innovation, MA/MSc Interactive Digital Media, and MDes Luxury Brand Management Innovation.

 

 

 

 

 More information

Key Information Sets

Top reasons to apply for this course

  • Work experience unit
  • Outstanding industry contacts
  • Excellent job opportunities
  • Forward thinking
  • Created in tangent with industry
  • Linking creativity & skills

Key study topics

  • Online advertising and campaigns
  • Cross media concepts and developments
  • Design innovation and user experience (UX)
  • The digital image, manipulation and experimentation
  • Social media campaigns, AR and VR

Amazing things happen here




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