Digital Design and Advertising investigates how contemporary communication and marketing is being transformed by innovations in digital design. We use first hand industry knowledge to develop students who are ready to take advantage of the opportunities that are being created by the rapid development of communication technologies.
ARCHIE Case Study: promoting the Science Museum to young adults
Project: From Minority to Major Player
Fuwa Fuwa Friends
Fuwa Haloween Video
IK Prize Interation Design at the Tate Britain
Ethel Hardy Londoners
Conquer UI Video by Shelter
Our students utilize emerging communication platforms to tell visual stories that bring products and services to life in new and exciting ways. They are able to create ‘compelling content’ and publish it in forms that connect with an audience and influence perception. They learn how to understand a creative problem, and develop engaging solutions via experiences that evolve across multiple platforms and interactions. They develop brand communication, social media content, marketing strategy and interactive experience through outcomes that will include apps, digital products, augmented and virtual reality, online media, software platforms and mobile games alongside more traditional advertising and branding formats. They develop the ability to analyse, understand, clarify and define as well visually style and aesthetically judge. To identify potential opportunity, they learn to question and potentially disrupt current industry structures through a critical examination of the social, cultural and political context, alongside developing an awareness of their ethical and environmental responsibility. All of this gives them the power to frame zeitgeist and initiate culture. At the end of the course they will be in a position to take their place within one of the fastest growing areas of the UK economy.
During the course our students work on live projects with clients, which have included the Science Museum, Shelter, WWE, Generator, Barclays and Mozilla.
FULLSTOP Paint the town red by Deck Banke
IK Prize: Interactive design at the Tate Britain
Conquer UI Video by Shelter
Course curated conferences and Events
While on the course students are given the opportunity to attend conferences and events that analyse developing opportunities in the field of communication design.
Get a daily taste of what we do on our instagram feed: @dad_rave
Check out the websites of some our current students:
Communication Design: Insights from the Creative Industries by Digital Advertising & Design Course Leader, Derek Yates.
Graduates from this course are ideally positioned to take their place within one of the fastest growing sectors of the UK economy, designing communication in areas such as advertising, marketing, digital design, branding and in emerging areas of practice yet to be defined. Specific Job roles will include: Digital design, brand strategy, brand design, creative direction, copywriting, Web design, social media content creation and management, experience design, digital product and app design, interaction design, content production, planning, copywriting and account handling for advertising.