BA (Hons) Advertising and Brand Design
This course is open for Clearing
This course is open for Clearing
BA (Hons) Advertising and Brand Design investigates how contemporary advertising and branding are being transformed by digital technologies. We develop brand communication, social media content, marketing strategy and interactive experience, alongside more traditional advertising campaigns.
Our students utilise emerging communication platforms to tell visual stories that bring products and services to life in new and exciting ways. They learn how to understand a creative problem, and develop engaging solutions via experiences that evolve across multiple platforms and interactions. They create brand communication, identity systems, social media content, marketing strategy and interactive experience through outcomes that might include apps, digital film, augmented and virtual reality, online media, software platforms and mobile games alongside more traditional communication formats. Their ability to frame zeitgeist and initiate culture ensures that their skills are in high demand by the UK’s world leading creative businesses.
Graduates from this course are ideally positioned to take their place within rapidly expanding areas of the creative industries. They work as creative directors, copywriters, digital designers, strategists, brand communicators, creative technologists and social media content creators.
3 years full time
Ravensbourne University London
Students will normally be expected to possess five GCSEs (grade C/level 4 or above) or equivalent (including English) and also to hold at least one of the below or equivalent UK or international qualifications.
Ideally, students should have a background in art, creative media, or design.
We welcome applicants who are able to demonstrate their abilities through the submission of a relevant portfolio showing their skills, abilities, and suitability to the course.
When assessing if an applicant meets our entry requirements we may also consider the combination of a portfolio and academic qualifications, progress made during the studies and/or relevant work experience.
Assessment: You will be continually assessed through preparation of written and project work. Assessment in the final year is through dissertation and portfolio.
Progression: Successful completion of this course can lead to postgraduate study in MA Communication Design, MDes Design Management Innovation, and MDes Luxury Brand Management Innovation.
For the individual course unit documents can below found below.
Empower: The first year of the course is focused on the development of core skills and will help you understand key concepts & ideas related to Advertising & Branding.
You will examine the historical context of the discipline, explore creative principles through an investigation of industry standard design processes and end the year with the creation of a full strategic campaign.
Definitive documents: FHEQ Level 4
ABD18102 Process & Principles
ABD18103 Historical Contexts
ABD18105 Campaign & Strategy Design
Explore: In your second year, you will examine and challenge the conventions of your discipline and collaborate with other students in the department of Design Practice.
You will choose from a selection of units designed to promote cross-disciplinary practice and examine emerging practice within our discipline such as Social Media content creation, audience participation and interaction & experience design.
At the end of the year you will take part in a series of live projects with major clients such as WWE, Barclays, Shelter, MBNA Thames Clippers and Generator Hostels.
Definitive documents: FHEQ Level 5
ABD18202 Content Creation for Social Media
ABD18203 Interaction & Participation
ABD18204 Live Projects
C18201 Big Ideas and Philosophies
EABD182 Creative Enterprise
Engage: Your third year provides an opportunity to personalise your practice and present your ideas to the world.
You will write a dissertation and, with the support of your tutors, create a series of self-directed projects, giving you a opportunity to explore personal interests related to advertising and branding.
In preparation for graduation, you will also collaborate with an industry partner and prepare a portfolio and the materials required to present your work professionally.
Definitive documents: FHEQ Level 6
ABD18302 Industry Collaboration
ABD18303 Self-Directed Major Projects
ABD18304 Professional Trajectories
Throughout the three years of the course, students will be connecting with key industry practitioners and have opportunities to work on paid projects.
Our third year students pitched ideas to the design team at Barclays on how to better support student finance. Two of our alumni, who are now working at Barclays, were part of the panel who reviewed the work. Ten student teams were shortlisted for further development and there is the potential of putting the winning entry, a contactless Piggy Bank, into production.
We have an ongoing relationship with the digital design agency Moving Brands, who invite our students into their office for employability advice workshops.
This case study film by Michael Bailey, Charlie Baker & Tayo Onabule exemplifies our approach on the BA(Hons) in Advertising and Brand Design. Working in teams, with a real client, they formulated a creative strategy that provides a compelling visual story that was used to promote the Untitled Conference across a range of media touchpoints.
Our first year students were given the opportunity to art direct with leading photographer, Lee Mawdsley. As part of a professional photo-shoot, students created a series of iconic portraits using each other as models.
Our second year students screened a series of short adverts for the The O2 arena for the digital advertising screens around the Greenwich peninsula. These films had been created with the support from the creative team at Moving Brands and the digital team at the O2.
Our second-year students were challenged by WWE to pitch for a new TV wrestling franchise. One of the answers was ‘Recess in the Ring’ created by Banke Sobodu, Alistair Stirling, Charlotte Bloomfield, and Charleigh Tolley.
As part of the September London Design Festival, our graduates worked with Deloitte Digital and ACNE creative studio in a pop up creative lab. Cross-disciplinary creative teams examined ‘the problem with immigration’. At the end of the project, proposals were pitched to a panel of industry experts in a ‘Dragons Den’ style event.
Joe Durr was given a Wooden Pencil for 'Key Pool', a cashless system that provides a revolutionary answer to Europe’s homelessness problem.
This year our students have won awards in two of the D&AD New Blood entry categories.
Created by Harry Wilson, James Pang & Ollie Kemp
Created by Harry Wilson, James Pang & Michael Bailey
Created by Michael Bailey, Charlie Baker & Tayo Onabule.
Created by Michael Bailey, Jaymie Brown, Adila Nasrin & Andrew Brown.
“We have professional agencies that come in, and they cannot match what your students have produced. All the campaigns were doable with no stinkers - every single student thought it through.”Tracey Keenan, VP and General Manager WWE UK and Ireland
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