BA (Hons) Advertising and Brand Design

• Creative Strategy
• Branding and Identity Design
• Copywriting and Art Direction
• Campaign Development
• Social Media Content Creation and Interaction Design
• Team-working and Project Management

If you study the BA (Hons) Advertising and Brand Design with Integrated Foundation Year version of this course, key study topics in your foundation year will include:

• Fundamental design principles: typography, color, hierarchy, layout, and imagery
• Developing clear visual narratives, identities, and design systems
• Crafting effective visual storytelling through sequencing, pace, and tone
• Conducting research with cultural, social, and ethical awareness
• Mastery of industry-standard software (Photoshop, Illustrator, InDesign, Animate, After Effects, Acrobat, Premiere Pro)
• Managing production workflows from pre-production to post-production
• Critically evaluating design work using relevant criteria
• Creating professional portfolios, slide decks, and pitch presentations

This year's all about empowering you as an advertiser and brand strategist. It will focus on the development of core skills and will help you to understand key concepts and ideas related to advertising and branding.

You will examine the historical context of the discipline and explore creative principles through an investigation of industry-standard design processes. The year will end with the creation of a full strategic advertising campaign.

Modules include:

• Creative Principles
• Key Concepts and Thinking Frameworks
• Process and Skills 1
• Process and Skills 2
• Professional Life Practice - Developing Your Practice
• Professional Life Practice - Exploring Your Practice

In your second year, you'll explore and challenge industry conventions, collaborating with students across the Department of Design Practice.

You’ll choose from units focusing on emerging practices like social media content creation, audience interaction, and experience design.

With support from Ravensbourne's careers team, you'll also have the chance to secure a work-based learning opportunity. Previous industry partners include Sky, Barclays, JKR, Moving Brands, Concept Kicks, and more.

Modules include:

• Digital Storytelling 1
• Digital Storytelling 2
• Process and Skills 3
• Professional Life Practice - Applying Your Practice
• Work-Based Learning.

Your final year is all about developing the skills to truly engage with your audience. You will personalise your practice and present ideas to the world.

In preparation for graduation, you will also collaborate with an industry partner and prepare a portfolio and the materials required to present work professionally.

Modules include:

• Competition Briefs
• Self-Directed Major Projects
• Professional Life Practice- Situating Your Practice
• Professional Trajectories.

At Ravensbourne we accept a wide range of qualifications for entry onto our courses, whilst also considering the context in which they were achieved. For this course, we would usually require a GCSE Grade 4 or above in English in addition to any of the below;

• Two A Levels at grade CC or above
• BTEC Extended Diploma at grade MPP
• UAL Level 3 Extended Diploma
• T Level (pass or above)
• Access to Higher Education Diploma
• International Baccalaureate at grade 24 or above
• Other/Mixed qualifications equivalent to 64 UCAS Tariff points

At Ravensbourne we take a flexible approach to admissions, as we want you to know exactly what you need to achieve in your exams to guarantee a place on the course. We still think exams are important and look forward to hearing about your successes, but we place just as much importance on the work you will share with us as part of our interview and/or portfolio process.

Selection criteria:

You should ideally have a background in art, creative media or design. You are expected to submit a portfolio of work which demonstrates a range of skills and why you would be a good fit for the course.

We may also consider a combination of portfolio and academic qualifications and take into consideration progress made during studies and/or relevant work experience. There is no portfolio or interview requirement for the Integrated Foundation Year version of this course.

UK students

Simply select your chosen start date using the 'Apply now' dropdown at the top of this page, and you will be directed to the appropriate course page on the UCAS website. The UCAS code for this course is located in the course overview bar at the top of this page. 

The UCAS website will guide you through the simple application process. You can also apply through your school or college using the UCAS system.

Learn more: how to apply for an undergraduate degree course

The entry requirements for this course can be found in the relevant section above.

International students

International students can apply directly via our Online Applicant Portal. Please see bespoke advice for international students in the dedicated accordion item below. 

BA (Hons) Advertising and Brand Design

Admission onto this course is also subject to successful completion of an interview and portfolio (or showreel). 

If you wish to study our BA (Hons) Advertising and Brand Design degree course, we would like to see examples of your advertising, design, brand and/or marketing projects that you have produced during previous academic, professional or personal pursuits.

For this course you will need to provide a portfolio of material comprising of work created during your previous creative education, alongside any personal or professional projects.

This might include:

• Typography
• Graphic design
• Adverts
• Posters
• Digital design
• Animation
• Photography
• Written material such as scripts or copywriting.

It is also important that you include research and development material such as moodboards, experiments, tests, thumbnails and brainstorms.

We do not expect a perfect professional finish but would rather see that you are prepared to take risks and explore outside your comfort zone.

This page offers great tips for completing your portfolio/showreel and preparing for your interview. 

BA (Hons) Advertising and Brand Design with Integrated Foundation Year

There are no interview or portfolio requirements for this course.

You can’t learn in a vacuum. At Ravensbourne University London, industry connection is ingrained into everything we do. We will equip you for success in the creative and digital industries, ensuring you are truly industry ready upon graduation. Our tutors are respected academics and practitioners with substantial experience and industry links.

You will be part of a diverse community of creatives, working collaboratively to explore new professional practices. Ravensbourne have strong industry links with a range of high-profile companies, including: Apple, Barclays, the BBC, European Space Agency, Marks & Spencer, Museum of London, the Royal Shakespeare Company, Samsung and many more.

When you graduate from our advertising degree, you could work in the following job roles within the creative industries:

• Branding
• Copywriter
• Graphic Design
• Social Media Content Creation
• Digital Design
• Strategy Design
• Brand Strategist
• Advertising & Marketing.

Find out more about our tuition fees and whether you qualify for financial support during your studies. 

Key links:

• Undergraduate fees and funding
• Paying your fees
• Scholarships, bursaries and other discounts

For information on study routes, visa requirements, studying in England,  language and entry requirements, application requirements and access to international agents, please visit our international section.

Quick links:

• How to apply
• International Education Agents
• Visas and immigration
• Student visa CAS deposit refund
• International student FAQs

If you have any questions, we'd love to hear from you. 

Get in touch with a member of our admissions team:

T: +44 (0) 20 3040 3998

E: [email protected]

If you have specific queries about being an international student, contact [email protected]

For general information, call +44 (0) 20 3040 3500

You can also chat to our students