Ravensbourne University London students share industry insights in DixonBaxi’s latest creative series

A group of students from Ravensbourne University London’s BA (Hons) Advertising and Brand Design course were recently invited to take part in the latest series of The DixonBaxi Way, a nationally renowned video podcast produced by leading global brand agency DixonBaxi.
As part of ‘Chapter One, Episode Three: Cultivating Collaboration,’ the students visited DixonBaxi’s east London studio to enjoy a roundtable discussion exploring the importance of collaboration in the creative industries.
The series, now in its third season, offers insight into how creativity can be harnessed to drive innovation, fuel careers, and shape future disciplines.
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This was a powerful way to bridge the gap between industry and education and provide helpful, real-world advice for young aspiring creatives.”
The DixonBaxi Way shares advice, insights, and reflections from some of the leading voices in branding and design. This latest season puts a spotlight on key themes such as education, career journeys, skill-building, and the evolving nature of teamwork within the creative sector.
Students Mae Farley, Dominic Ofoedu, Daisy Okonkwo and Luis Ramsey represented Ravensbourne in the conversation, discussing their experiences of entering the industry and the importance of collaboration in creative practice.
By involving students from diverse backgrounds, DixonBaxi sought to ensure a wide range of perspectives were captured, with participants reflecting on everything from education and portfolios to entering the workplace and future trends within the creative economy.
The third season, which launched on June 10, can be viewed alongside the rest of The DixonBaxi Way series on their website.
Ravensbourne is extremely proud to have been invited by DixonBaxi, and we are delighted to have harnessed our resources to equip students with the skills that industry tell us they need.
Find out more about our dynamic Advertising and Brand Design courses here.