Ravensbourne University London collaborates with L’Oréal and CEDEP to explore AI-driven creativity and future retail trends
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Ravensbourne University London students and staff recently travelled to Paris to collaborate with global beauty leader L’Oréal and CEDEP (The European Centre for Executive Development) on a series of forward-thinking workshops exploring AI and creativity.
The immersive sessions invited Ravensbourne’s creative talent to contribute their insights to real-world scenario planning alongside senior L’Oréal executives. Together, they examined emerging trends in technology, authenticity and consumer behaviour – using AI as both a creative partner and a strategic lens for innovation.
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The workshop with Ravensbourne was an exceptional experience, offering our L’Oréal Luxe executives a unique opportunity to gain forward-thinking retail insights through dynamic, live interactions with Gen Z creative talents.”
This is the first time L’Oréal has partnered with Ravensbourne. The workshops revealed how artificial intelligence is increasingly viewed as part of the environment rather than a standalone tool, shaping how younger generations learn and make decisions. Participants also identified authenticity as a defining value for Gen Z audiences, who expect transparency and consistency from the brands they engage with.
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Ravensbourne prides itself on working with industry. To collaborate with two globally respected organisations like L’Oréal and CEDEP allows us to deliver on our mission for innovative knowledge exchange and research. This partnership also brings together expertise across our three schools, giving students a platform to apply creative thinking in real-world contexts.”
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The sessions further explored how the next generation of consumers look to brands for storytelling as well as real-world problem-solving that offers instant, personalised solutions.
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Our first time involving university students in a L’Oréal Luxe scenario planning session was a huge success. Their creativity, energy, and insights truly inspired the team to imagine thought-provoking and relevant AI-driven futures. Thank you, Ravensbourne, for the collaboration – the future looks bright with such young talent on the rise.”
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Our staff and students offered valuable foresight into future retail and customer engagement trends. The collaboration showcased how academic–industry partnerships can generate ideas that challenge conventional thinking and inspire new ways of working.”
This project supports Ravensbourne University London’s drive for innovative Knowledge Exchange and Research, delivered via consultancy combining areas of practice around our three schools in creative, business and technology.
Ravensbourne University London is proud to collaborate with industry partners who share its commitment to innovation and creativity. Projects like this ensure students remain at the forefront of emerging trends and are equipped to shape the future of the industries we serve.
Find out more about Ravensbourne’s courses in creative, business and technology here.
