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BA (Hons) Advertising and Brand Design
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Currently reading: Course overview
Course overview
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Starts: Sep 2023
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Duration: 3 years
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Mode: Full time
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UCAS code: NW52
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Fees: UK: £9,250 / INT: £16,500
Ideal for...aspiring brand storytellers who wish to propel products and services through a diverse range of creative strategies
Bring products and services to life.
Do you want to explore how the design of communication can influence perception and change behaviour? On this advertising and brand design course, you will develop ideas for brand communication, social media content, marketing strategy, and interactive experience. Develop and refine your own practice through engagement with evolving industry practice and emerging technologies. Work with massive brands and take your place within one of the fastest growing sectors of the UK economy.
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Take a look at what BA (Hons) Advertising and Brand Design students got up to in their first year at Ravensbourne.
Why study this advertising and brand design degree?
- Be guided by industry professionals throughout your study
- Fantastic industry links. Tap into internship opportunities with Sky Creative Agency and Barclays
- Boost employability in a large, diverse and ever-changing industry
- Upskill in pitching, team working and project management
- Explore cutting-edge digital and communication technologies
- Develop a professional portfolio through a carefully structured learning journey.
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Become a brand storyteller
Our students ‘learn with industry’ engaging with professional practice throughout the course. In the last three years we have worked with global brands like Sky, Barclays Bank and The O2 and leading studios such as Moving Brands, Studio Blup, Kin+Carta and JKR. Most recently, we were privileged to work with Apple on an exhibition called Unsigned Stories, which is featured below.
This advertising and branding degree investigates how visual stories are deployed to bring products and services to life. You examine diverse areas of marketing, branding and advertising, including: how to develop brand communication, social media content, marketing strategy and interactive experience. You will also learn to create graphic design communication for contemporary media platforms.
You will construct stories that connect strategically across print, social and online channels to engage audiences and influence perception. As well as exploring cutting-edge, such as apps, digital print, online media and mobile games, you will also examine traditional communication formats, like print-based media. This degree in advertising really will provide you with a solid grounding.
Creative advertising, social media, digital technology, communication, storytelling and brand design are all prominent branches on the all-encompassing marketing tree. They are also decisive factors in what makes many contemporary companies successful and stand out from the crowd. As such, when you graduate with a BA honours degree in Advertising and Brand Design at Ravensbourne University London, you will not just be given a robust foundation to help you move into your chosen field of expertise. You will also boost your all-round employability, developing a diverse skill-set that is highly transferable.
Key study topics
- Branding and identity design
- Copywriting and creative strategy
- Campaign development
- Social media content creation and strategy
- Team-working and project management
- Interaction design.
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I really liked the combination of creativity, writing and strategic thinking. You definitely won't get the industry links that are available at Ravensbourne anywhere else!”
Student work
Student work by Ester Wikström
Work by Lizbeth Peña
Work by Mica Helger
Student work by Owen Man
Work by Saffron Leijs
Nuff Said. Student collective.
Event at leading branding agency JKR.Event at leading branding agency JKR.
Student work
So what do you do? Self Promotional film by Michael Bailey.
Student work – Government Product Communication
Government Product Communication. Self Directed Final project by Lidia Santos
D&AD award winning project
Industry Apple Unsigned Stories
Third-year students showcased a series of ‘animations, films and identity systems’ promoting unsigned recording artists as part of ‘Unsigned Stories’, held within Apple’s London office.
Self directed final project
Eye Store Design Fiction. Self-directed final project by Michael Bailey.
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The way the course is structured, you almost feel as if you are working in a creative agency. Everything is so geared up to preparing you for industry and the way in which you receive feedback is similar to a real-life scenario. ”
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Award-winning students
In the last four years, our students have won seven pencils in the prestigious D&AD New Blood Awards and have also been shortlisted in the professional awards.
Check out some of our student's work.
Homemade – class of 2021 online grad show
The class of 2021 was confronted with an unprecedented challenge, but students on the BA (Hons) Advertising & Brand Design preferred to focus on opportunity. The work produced by this exceptionally talented group of students is, by necessity, homemade, but their creativity has not been limited by four walls.
student quote
My degree has given me a network of like-minded individuals and contacts throughout the creative industry. It has given me the confidence to trust my creative judgement and my work. I found my calling.”
Alumni
Harry Wilson
Worked for Barclays, It’s Nice That and Deloitte, Co-founder of tech start-up
Read my story
Course news
In the media
Medium, January 2021
‘Click here’ & ‘try this key command’ –Thoughts on empowering a creative community
A community of learners has always been key to learning in creative higher education. Unfortunately, even before lockdown, successfully establishing such a community had become more and more challenging.
On the BA Hons Advertising & Brand Design at Ravensbourne, they bucked this trend and in the 2020 publication, We Are 906! course leader Derek Yates used the Foreword to pay tribute to what the class had achieved.
It's Nice That, August 2020
The Graduates continued! Meet some more of the class of 2020
A recent graduate from Ravensbourne University, Kemi studied Advertising and Brand Design and now classifies herself as a visual storyteller with a focus on film and design. Creating inclusive work which tells stories of diversity from around the world, Kemi’s work spans design, music and fashion. She’s collaborated with Apple and artist Shamiya Battles, exploring the narrative of an unsigned artist, and devised a digital concept to share stories of Black people in everyday positive ways.
RAVE x JWDK x DNCO
JWDK launches a new and exciting cross-border collaboration with Ravensbourne University and places branding agency DNCO in the UK, as well as ROCKBUND here in Shanghai.
Facilities
Kit Store at Ravensbourne
As a digital student, you'll need access to equipment relevant to your course that will support your learning.
The Kit Store provides a wide range of equipment that students can borrow to complete their projects. Staff can also borrow equipment to deliver their practical sessions.
It houses a wide range of equipment from industry standard manufacturers, including cameras, audio, lighting, and more.
Staff at the Kit Store are trained in various relevant departments and are available to give advice on all the equipment within the store, to help you realise your project.
iMac suite at Ravensbourne
iMac suite at Ravensbourne University - ideal for design students and computing students.
Materials library
The Ravensbourne materials library is curated by Material ConneXion, a business that introduces brands to the latest material innovations.
The materials scientists at Material ConneXion select innovative materials relevant to the courses at Ravensbourne and that reflect current trends in design and manufacturing.
Samples of these materials are then added to the library so students and staff can browse the physical collection for inspiration, material ideas and applications.
The library hosts 1,500 material samples and an interactive table for further research and access to the Material ConneXion database.
External visitor information
If you wish to come and see the materials library and have a short tour, please contact us to organise.
The materials library can be used by external students registered with the SCONUL access scheme.
Library at Ravensbourne
The Ravensbourne University library has a large collection of print, online and multimedia resources available for staff and students to use.
