Strategic Marketing and Analytics

1. Develop master’s-level expertise in strategic marketing, informed by contemporary practice and emerging global trends
2. Build highly desirable skills in data analytics, strategic marketing and social media strategy to enhance employability
3. Explore cutting-edge digital and web-based technologies shaping the future of marketing practice
4. Develop innovative research capabilities through a learning-by-doing approach to strategic marketing education
5. Gain business and entrepreneurial skills while engaging with a tech-literate, creative community and expanding your professional network.

You will work on the latest research developments, while industry speakers provide development opportunities to enrich your creative and strategic business practice. This will significantly contribute to your university experience and preparation for professional practice.

The curriculum revolves around contemporary strategic marketing practice and emerging trends in the digital world. Students on the course will delve into the likes of data analytics, strategic marketing, social media trends and innovative research practice and exploring the dynamics of marketing on a global scale.

Teaching sessions for this course will take place Monday to Friday between 9am and 9pm. As such, the course may include some evening teaching.

Professional accreditation: CIM

You will have the opportunity to gain professional qualifications through an Accredited Degree partnership with The Chartered Institute of Marketing (CIM). CIM qualifications are highly sought after by employers, and their content is reflected in our degrees, equipping you with the best opportunities for a successful marketing career.

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A lower second-class honours (a 2:2, or equivalent non-UK qualifications) or higher in a relevant subject, or an equivalent professional qualification in a related subject. You will also need to submit a copy of your Curriculum Vitae (CV)/Resume.

If you are applying directly from an undergraduate degree course without experience or professional practice, you must be able to demonstrate a good knowledge of your chosen subject area.

International

If you have international qualifications, please view our entry requirements per country. Along with your academic qualifications, you will also need to submit a copy of your Curriculum Vitae (CV)/Resume.

In order to be eligible for this course, you will need to be a competent speaker and writer of English. If you require a Student Visa you need to provide us with an IELTS or equivalent English language qualification, which demonstrates a minimum of 6.0 (with a minimum of 5.5 in each sub test) or CEFR Level B2 in each component. Please read the English Language requirements or contact [email protected] for more information.

Selection criteria

We welcome suitably-qualified applicants who are able to demonstrate a good level of skills in areas associated with this subject. To get a holistic view of your ability and aptitude to succeed on the course, we will also consider your enthusiasm and interest in the subject area, how you manage the creative process, previous study and your professional skill-set.

Applications are welcome from a wide range of backgrounds and experience including from students who may not necessarily possess formal academic qualifications. It is important that applicants can demonstrate an aptitude for learning and continued professional development through a research-led approach. 

There are no interview or portfolio requirements for this master's course.