Dr Vincenzo Bernabei PhD

Dr Vincenzo Bernabei is a Senior Lecturer, brand strategist, and communication consultant with over 20 years of experience across academia and industry in both Italy and the UK. 

His professional and research expertise spans consumer behaviour, digital media, and place branding, with a particular focus on cross-sectoral marketing, digital transformation, and the food and wine and hospitality sectors. He has taught and developed programmes at institutions such as IED Rome, Rome Business School, LUISS, Federico II University, and Buckinghamshire New University.

In addition to his teaching, Dr Bernabei has led academic research projects exploring participatory place branding, tourism-led growth, and digital engagement. He serves as External Examiner for Digital Marketing at the University of Portsmouth.

Alongside his academic roles, he has worked as a strategic consultant for a wide range of clients, from private enterprises to cultural institutions and public bodies. Within the British education system, he has also successfully secured significant funding from the Office for Students to support degree apprenticeship programmes.