MSc International Fashion Marketing
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Course overview
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Starts: Sep 2026
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Duration: FT 1 year
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Mode: Full-time
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Fees: UK: £9,750 p.a. (2026/27) / International: £18,500 p.a. (2026/27)
If you want to take a theoretical, data-driven, and practice-based approach to understanding the fast-paced and dynamic world of fashion, then this course could be for you.
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Why study this Master's in International Fashion Marketing?
- Gain master's level skills in the use of data measurement in the context of international fashion marketing
- Learn to identify how brands are supported through strategic marketing
- Improve your future employment prospects through simulated tasks emulating real world practice
- Enhance your professional network by meeting people with similar interests and different skill-sets
- Be part of a tech-literate, creative community.
Ideal for...
those looking to further enhance their academic and practical fashion marketing skillsets.
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What can this course do for me?
During this course, you will develop your skills in innovation and strategy through a combination of research and development techniques.
Through business lectures and classes led by both industry experts and academics, you will gain the broad skillset needed to succeed in international fashion marketing.
An essential part of success in this field is understanding data. On this course, you will learn how to measure data and metrics, using these insights to guide future developments, assess the effectiveness of emerging technologies, and identify new platforms to support future marketing strategies.
Frequently asked questions
What is fashion marketing?
Marketing within the fashion industry is the process of creating and implementing a marketing plan for a fashion brand or related company. In order to implement a successful marketing campaign, first it is important to understand consumer behaviour and preferences in order to best cater to the customer's needs and to market products that will be in high demand.
Marketing in the fashion industry combines the likes of advertising, promotion, and sales. Most marketing in the fashion industry is done through various forms of advertising. This can range from traditional print media to digital media like social media.
Marketing also includes developing relationships with key distributors and retailers to secure the best possible distribution channels for the product.