Course overview

  • Starts:
    Sep 2026
  • Duration: 2 years
  • Mode:
    Full-time
  • Fees:
    UK: £9,750 (2026/27) International: £18,500 (2026/27)

Lead with evidence-driven marketing strategies.

Our MSc Strategic Marketing and Analytics with Industry Year prepares you to design, analyse and deliver impactful marketing strategies with clarity, confidence and evidence‑driven precision.

Exploring a range of analytical tools, strategic frameworks and contemporary marketing approaches, you will develop the skills to interpret data, understand consumer behaviour and drive effective decision‑making across diverse sectors. The integrated industry year strengthens your professional readiness, giving you hands‑on experience and real insight into modern marketing and analytics practice.

Why study this Strategic Marketing and Analytics with Industry Year degree?

  1. Explore cutting-edge marketing and analytics methodologies
  2. Strengthen your understanding of contemporary digital tools and technologies
  3. Accelerate your professional growth and industry-ready skills
  4. Tap into exceptional industry connections
  5. Gain hands-on experience through year in industry placements

On this MSc Strategic Marketing and Analytics with Industry Year in London, you will develop the skills to lead in marketing and analytics across industries. You will learn to analyse consumer behaviour, evaluate campaign performance, and turn data into actionable strategies with clarity and confidence. Using strategic, analytical, and evidence-based approaches, you will tackle real-world challenges and apply insights across diverse sectors.

Through hands-on projects and year in industry placements, you will gain professional experience, applying digital tools and techniques from modern marketing analytics courses. This marketing analytics degree equips you with the knowledge and practical skills to succeed in roles aligned with a masters in marketing analytics, ensuring you are industry ready.

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Key study topics

  • Strategic communication for clear marketing insight and stakeholder alignment
  • Contemporary strategic marketing using collaborative, interdisciplinary approaches
  • Marketing leadership fostering teamwork, dialogue, and organisational learning
  • Ethical, evidence-based marketing and analytics with professional principles
  • Responsible, sustainable marketing strategy applied across sectors
  • Professional skills through modern marketing methods, analytics, and digital tools
  • Emerging technologies for engagement and data-driven marketing insights
  • Sharing marketing information across structured, interactive, immersive platforms.

The specifics


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