Course overview

  • Starts:
    Sep 2026 Jan 2027
  • Duration: 2 years
  • Mode:
    Full-time
  • Fees:
    UK: £9,750 Y1 + £4000 Y2 International: £18,500 Y1 + £4000 Y2

*Fees apply to 2026-27 entry only.

Lead marketing decisions

Our MSc Strategic Marketing and Analytics with Industry Year prepares you to design, analyse and deliver impactful marketing strategies with clarity, confidence and evidence‑driven precision.

Exploring a range of analytical tools, strategic frameworks and contemporary marketing approaches, you will develop the skills to interpret data, understand consumer behaviour and drive effective decision‑making across diverse sectors. The integrated industry year strengthens your professional readiness, giving you hands‑on experience and real insight into modern marketing and analytics practice.

Why study this degree?

  1. Explore cutting-edge marketing and analytics methodologies
  2. Strengthen your understanding of contemporary digital tools and technologies
  3. Accelerate your professional growth and industry-ready skills
  4. Tap into exceptional industry connections
  5. Apply for year in industry placements alongside your studies

On this MSc Strategic Marketing and Analytics with Industry Year in London, you will develop the skills to lead in marketing and analytics across industries. You will learn to analyse consumer behaviour, evaluate campaign performance, and turn data into actionable strategies with clarity and confidence. Using strategic, analytical, and evidence-based approaches, you will tackle real-world challenges and apply insights across diverse sectors.

Through hands-on projects and year in industry placements, you will gain professional experience, applying digital tools and techniques from modern marketing analytics courses. This marketing analytics degree equips you with the knowledge and practical skills to succeed in roles aligned with a masters in marketing analytics, ensuring you are industry ready.

The specifics

Course Specification - MSc Strategic Marketing and Analytics with Industry Year*

*Subject to validation

Entry requirements

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Applicants should hold a higher second‑class honours degree (2:1, or equivalent non‑UK qualification) in a relevant subject, or an equivalent professional qualification in a related field. A Curriculum Vitae (CV)/Résumé must be submitted as part of the application.

Students applying directly from an undergraduate degree without professional experience must be able to demonstrate a strong understanding of the chosen subject area.

International

If you have international qualifications, please view our entry requirements per country. Along with your academic qualifications, you will also need to submit a copy of your Curriculum Vitae (CV)/Resume.

In order to be eligible for this course, you will need to be a competent speaker and writer of English. If you require a Student Visa you need to provide us with an IELTS or equivalent English language qualification, which demonstrates a minimum of 6.0 (with a minimum of 5.5 in each sub test) or CEFR Level B2 in each component. Please contact [email protected] for more information.

Selection criteria

We welcome suitably-qualified applicants who are able to demonstrate a good level of skills in areas associated with this subject. To get a holistic view of your ability and aptitude to succeed on the course, we will also consider your enthusiasm and interest in the subject area, how you manage the creative process, previous study and your professional skill-set.

Applications are welcome from a wide range of backgrounds and experience including from students who may not necessarily possess formal academic qualifications. It is important that applicants can demonstrate an aptitude for learning and continued professional development through a research-led approach. 

Location and facilities

Ravensbourne's R1 building and the O2 Arena

Ravensbourne R1 building and campus

Discover our campus which brings together a range of courses at the intersection of business, technology, and creativity. 

Located in the heart of the Design District and next to London's iconic O2 Arena, you'll study in a vibrant hub of innovation. Find out more about our campus and its cutting-edge facilities here.

Delegates seated at a conference

All things business

London's thriving business community combines global finance, innovation and world-class events, creating endless opportunities for learning and networking.

Students socialising outside R2

R2 Building (Centre of Excellence in Emerging Technology)

The futuristic Centre of Excellence in Emerging Technology is one of many industry-standard facilities available to all Ravensbourne students and is located in our R2 building within the Design District.

Students working in R3 study space at Ravensbourne University with a whiteboard with post it notes in background

R3 Study Space

Ravensbourne's campus features plenty of inter-disciplinary, open-plan work spaces, ideal for collaboration with your course mates. 
 

Students working together in the library

Library

Our library offers a wide range of print, digital and multimedia resources to support learning, teaching and research find out more

Interested in this course?

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