Ravensbourne

BA (Hons) Fashion Promotion

Skip to content

Fashion Promotion allows you to create brand campaigns that attract consumers and influencers to brands within the industry. This course will teach you the skills and techniques needed to effectively communicate and market fashion in this fast moving sector.

This course will give you the essential skills that you need to build, promote and maintain dynamic fashion brands. Our students develop their voice over a number of digital platforms including film, magazines and social media. As well as working individually, we aim for our students to participate in the industry and link with other live campaigns. The course is delivered through a combination of practice and theory-based learning. Teaching staff and visiting professionals from the fashion promotion industry support you and help you to make decisions about your future in the sector.

Fashion promoters often work as brand managers, campaign managers, art directors, advertising and promotion managers, fashion photographers, writers and social media experts within the fashion industry.

Successes and Awards

Graduate Fashion Week 2017

Our students shone this year at Graduate Fashion week where we saw two students win awards, with a further 6 runners up and 16 shortlisted.

Winners

  • BooHoo Social Media Award
    Winner: Nathalie Clarkson
    Boohoo Social Media Award 2017
  • Drapers Publication Award
    Winner: Elizabeth Bishop

Runners up

  • Fashion Maketing Award
    Caitlin Banton
  • ASOS Future Talent Award fo Communications
    Ellie Burns
  • New Fashion Media Award
    Ellie Burns
  • ASOS Future Talent Award for Design
    Chloe Menzies
  • YKK Accessories Award
    Ellen Brown & Sam Martin-Harper

All Walks beyond the catwalk 2017

Seven Students were shortlisted for the 2017 All Walks Beyond the Catwalk competition. Four of these were named as Finalists - which means Ravensbourne holds the most finalists and shortlisted students of any institution in 2017.

  • Graphic Design Category
    Caitlin Banton
    Nathalie Clarkson
    Jessica Sharp
  • Film Category
    Mupela Mumba
    Charlotte Manners
  • Journalism Category
    Holly Elliott
  • Styling & Photography Category
    Max Saward

Max said: “Studying on the fashion promotion course has given me a huge amount of confidence. My tutors have been hugely supportive and being able to study and learn as though I’m already working in industry has been a huge help. I don’t feel as apprehensive for graduation anymore.”

Pixel London

PixelLondon is a creative digital platform created by fashion promotion students to break down the boundaries of unapprochability within the industry. It showcases student work and creates an online destination where the future is shaped by radical innovators and disruptor.

Fashion Promotion 2017 Lookbook  

 

You can also download the 2017 Fashion Promotion lookbook here.

 

 

Course details

Type
Undergraduate

UCAS Code
NP53

Duration
3 years full time

Fees
See below

Validating body
University of the Arts London (UAL)

Entry requirements

Students will normally be expected to possess five GCSEs (grade C or above) or equivalent (including English and Mathematics) and also to hold at least one of the following or equivalent UK or international qualification:

  • 2 A levels, grade C or above
  • 4 AS levels, grade C or above
  • 2 vocational A level, grade C or above
  • Level 3 Foundation Diploma or National Diploma
  • Advanced Diploma, grade C or above
  • International Baccalaureate, 28 points or above

Admission queries: admissions@rave.ac.uk

Careers

  • Advertising and marketing
  • Buying
  • Copywriting
  • Fashion journalism
  • Fashion film director/producer
  • Creative direction
  • Brand Management
  • Visual merchandising
  • Public relations
  • Fashion photography
  • Fashion graphics

What your course will look like

Assessment

You will be continually assessed through preparation of written and project work. Assessment in the final year is through dissertation, major project, and portfolio.

Year 1

You will build knowledge and awareness of brand principles and the basics of how to bring together a fashion campaign. Alongside this, you will learn key skills in photography, film, graphics, illustration and social media. We encourage you to start thinking about your contextual studies research throughout this year.

 

Real life example of a retail and PR report on Charlotte Tilbury created by Hannah Doughty

Year 2

You will gain greater understanding of multi-platform campaign building. At the same time, you will develop skills in building websites, writing market reports and creating fashion television. Our students go live at this stage, taking on a three-month industry internship.

Year 3

You will be assessed on four components in your final year and we ask you to create a final major project from inception to realisation. You will also work on a range of national and international competitions to showcase your skills and build a well-rounded professional portfolio. We ask you to show your contextual studies research in a long form dissertation.

Progression

Successful completion of this course can lead to postgraduate study in MDes Design Management Innovation and MDes Luxury Brand Management Innovation.

  

 More information

Key Information Sets

6 reasons to apply for this course

Reason 1

Multi-award winning course

Reason 2

Broad based course covering the fundamentals of marketing and advertising within fashion promotion allowing the Learner to develop their own creative pathway

Reason 3

Outstanding teaching from senior industry experts, with direct contacts to the professions and industry with state of the art facilities in an award winning building

Reason 4

An ambitious nurturing environment and very high recruitment rates into industry

Reason 5

Leading industry guest speakers Alexandra Shulman (Editor Vogue), Colin MacDowell (Fashion writer and commentator, Sunday Times), Barbara Hulamicki (Biba)

Reason 6

Accredited work placement

Key study topics

  • Globally focussed course looking at all aspects of fashion promotion in the digital age
  • Using current software programmes in relation to graphics, editorial, photography and multi-channel delivery
  • Live project brief opportunities.
  • Take part in awards and fashion shows/events
  • Fashion history, theory and context
  • New developments in fashion promotion
  • Opportunity to develop fashion film skills
  • Fashion market research, fashion forecasting and concept development
  • Fashion visualisation
  • Fashion merchandising
  • Fashion writing

Amazing things happen here




Loading...

Loading...