Ravensbourne University London
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BA (Hons) Fashion Promotion

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Fashion Promotion allows you to create brand campaigns that attract consumers and influencers to brands within the industry. This course will teach you the skills and techniques needed to effectively communicate and market fashion in this fast moving sector.

This course will give you the essential skills that you need to build, promote and maintain dynamic fashion brands. Our students develop their voice over a number of digital platforms including film, magazines and social media. As well as working individually, we aim for our students to participate in the industry and link with other live campaigns. The course is delivered through a combination of practice and theory-based learning. Teaching staff and visiting professionals from the fashion promotion industry support you and help you to make decisions about your future in the sector.

Fashion promoters often work as brand managers, campaign managers, art directors, advertising and promotion managers, fashion photographers, writers and social media experts within the fashion industry.

Download the fashion promotion lookbook now


3 years full time

Validating body
Ravensbourne University London

This degree programme works in collaboration with the following companies:

Take a look at our students' video gallery

Selection criteria

Students should ideally have a background in art, creative media, or design. However, we also like to see students from academic subjects.

We welcome applicants who are able to demonstrate their abilities through the submission of a relevant portfolio showing their skills, abilities, and suitability to the course.

When assessing if an applicant meets our entry requirements we may also consider the combination of a portfolio and academic qualifications, progress made during studies and/or relevant work experience.

Top reasons to apply for this course

  • Multi-award winning course
  • A broad-based and industry facing course covering the fundamentals of fashion promotion and communication allowing you to develop your own creative pathway
  • Outstanding teaching from senior industry experts, with direct contacts to industry professionals
  • Leading industry guest speakers including Harris Elliot (Another Man), Supermarket Sarah, Jane Richardson (Nars), Christopher Colville Walker (Colville Walker Studio), Martin Parr and many more
  • Accredited three-month work placement unit supported by Ravensbourne Employability team. Placement destinations include Jimmy Choo, Dazed and Confused, Depop, Stella McCartney, Mary Katrantzou, Vivienne Westwood, Osman, Starworks Group, Estee Lauder, Armani and Coach
  • An ambitious nurturing environment and very high recruitment rates into industry
  • Leading industry guest speakers Alexandra Shulman (Editor Vogue), Colin MacDowell (Fashion writer and commentator, Sunday Times), Barbara Hulamicki (Biba)

Key study topics

A globally focussed course looking at all aspects of fashion promotion and communication in the digital age

Adobe Creative suite workshops throughout each level of the course

Digital applications for fashion film, gifs and moving image
Live project briefs and creative collaboration opportunities

Design and execution for pop up and experiential events including exhibitions, Graduate Fashion Week and The Degree Show

Access to industry-standard trend forecasting and marketing platforms via online digital resources

Final year independent project encourages business planning, entrepreneurial ideas and the formation of new brands, magazines, and marketing approaches.


  • Advertising and marketing
  • Brand management
  • Fashion photography
  • Fashion styling and consultancy
  • Magazine and publication production
  • Fashion film and content creation
  • Creative and art direction
  • Digital design and prototyping
  • Public relations and social media management
  • Fashion branding and graphic design
  • Events design and management


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Key Information Sets

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