Ravensbourne University London
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BA (Hons) Fashion Promotion

Fashion Promotion allows you to create brand campaigns that attract consumers and influencers to brands within the industry. This course will teach you the skills and techniques needed to effectively communicate and market fashion in this fast moving sector.

This course will give you the essential skills that you need to build, promote and maintain dynamic fashion brands. Our students develop their voice over a number of digital platforms including film, magazines and social media. As well as working individually, we aim for our students to participate in the industry and link with other live campaigns. The course is delivered through a combination of practice and theory-based learning. Teaching staff and visiting professionals from the fashion promotion industry support you and help you to make decisions about your future in the sector.

Fashion promoters often work as brand managers, campaign managers, art directors, advertising and promotion managers, fashion photographers, writers and social media experts within the fashion industry.


3 years full time

Validating body
Ravensbourne University London

What you
need to know

Entry requirements

Students will normally be expected to possess five GCSEs (grade C/level 4 or above) or equivalent (including English) and also to hold at least one of the below or equivalent UK or international qualifications.

Qualifications accepted:

  • 2 A levels, grade C or above
  • 4 AS levels, grade C or above
  • 2 vocational A levels, grade C or above
  • Level 3 Foundation Diploma or National Diploma
  • Advanced Diploma, grade C or above
  • International Baccalaureate, 24 points or above

Selection criteria

Students should ideally have a background in art, creative media, or design. However, we also like to see students from academic subjects.

We welcome applicants who are able to demonstrate their abilities through the submission of a relevant portfolio showing their skills, abilities and suitability to the course.

When assessing if an applicant meets our entry requirements we may also consider the combination of a portfolio and academic qualifications, progress made during studies and/or relevant work experience.

Course structure


You will be continually assessed through preparation of written and project work. Assessment in the final year is through dissertation, major project, and portfolio.

Download programme specification

Year 1

You will build knowledge and awareness of brand principles and the basics of how to bring together a fashion campaign. Alongside this, you will learn key skills in photography, film, graphics, illustration and social media. We encourage you to start thinking about your contextual studies research throughout this year.

FHEQ Level 4

C18101 Themes in Contemporary Culture

FPR18102 Fashion Retail and Public Relations

FPR18103 Mapping the Fashion Promotion Profession

FPR18104 Graphic Communications  for Fashion Industries

FPR18105 Photography, Styling and Creative Direction


Year 2

You will gain greater understanding of multi-platform campaign building. At the same time, you will develop skills in building websites, writing market reports and creating fashion television. Our students go live at this stage, taking on a three-month industry internship.

FHEQ Level 5

C18201 Big Ideas and Philosophies

ELFPR181 ELECTIVE: Creating Fashion Film

EFPR182 Elective Styling and Promotion for Fashion

FPR18202 Personal Branding, Styling and Art Direction for Industry

FPR18204 Experiental Retailing

FPR18205 Work Placement or International Experience


Year 3

You will be assessed on four components in your final year and we ask you to create a final major project from inception to realisation. You will also work on a range of national and international competitions to showcase your skills and build a well-rounded professional portfolio. We ask you to show your contextual studies research in a long form dissertation.

FHEQ Level 6

C18301 Dissertation

FPR18302 Major Project Research

FPR18303 Career Planning and Professional Development

FPR18304 Major Project Realisation


Successful completion of this course can lead to postgraduate study in MDes Design Management Innovation and MDes Luxury Brand Management Innovation.

Key study topics

  • A globally focussed course looking at all aspects of fashion promotion and communication in the digital age
  • Adobe Creative suite workshops throughout each level of the course
  • Digital applications for fashion film, gifs and moving imageLive project briefs and creative collaboration opportunities
  • Design and execution for pop up and experiential events including exhibitions, Graduate Fashion Week and The Degree Show
  • Access to industry-standard trend forecasting and marketing platforms via online digital resources
  • Final year independent project encourages business planning, entrepreneurial ideas and the formation of new brands, magazines, and marketing approaches.

Top reasons to apply

  • Multi-award winning course
  • A broad-based and industry facing course covering the fundamentals of fashion promotion and communication allowing you to develop your own creative pathway
  • Outstanding teaching from senior industry experts, with direct contacts to industry professionals
  • Leading industry guest speakers including Harris Elliot (Another Man), Supermarket Sarah, Jane Richardson (Nars), Christopher Colville Walker (Colville Walker Studio), Martin Parr and many more
  • Accredited three-month work placement unit supported by Ravensbourne Employability team. Placement destinations include Jimmy Choo, Dazed and Confused, Depop, Stella McCartney, Mary Katrantzou, Vivienne Westwood, Osman, Starworks Group, Estee Lauder, Armani and Coach
  • An ambitious nurturing environment and very high recruitment rates into industry
  • Leading industry guest speakers Alexandra Shulman (Editor Vogue), Colin MacDowell (Fashion writer and commentator, Sunday Times), Barbara Hulamicki (Biba)


  • Advertising and marketing
  • Brand management
  • Fashion photography
  • Fashion styling and consultancy
  • Magazine and publication production
  • Fashion film and content creation
  • Creative and art direction
  • Digital design and prototyping
  • Public relations and social media management
  • Fashion branding and graphic design
  • Events design and management

This degree programme works in collaboration with the following companies:

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