Ravensbourne

BA (Hons) Fashion Promotion

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Fashion Promotion allows you to create brand campaigns that attract consumers and influencers to brands within the industry. This course will teach you the skills and techniques needed to effectively communicate and market fashion in this fast moving sector.

 

 

This course will give you the essential skills that you need to build, promote and maintain dynamic fashion brands. Our students develop their voice over a number of digital platforms including film, magazines and social media. As well as working individually, we aim for our students to participate in the industry and link with other live campaigns. The course is delivered through a combination of practice and theory-based learning. Teaching staff and visiting professionals from the fashion promotion industry support you and help you to make decisions about your future in the sector.

 

Fashion promoters often work as brand managers, campaign managers, art directors, advertising and promotion managers, fashion photographers, writers and social media experts within the fashion industry.

 

The external examiner’s 2015 report on the course remarked on the:

 

  • The course is producing multi-taskers and highly capable professional students.

  • The blend of practicality and creativity is worthy of mention....and the breadth of knowledge and experience of the permanent and visiting staff team is very unique.

  • The focus on entrepreneurial skills and divergent thinking is clear to see and the team are continuing to nurture employable and relevant graduates.

  • Assessments are consistently appropriate and certainly correct for the level of study.

  • Students have been carefully guided in the production of engaging and innovative portfolios, which are well edited and executed. The work feels "industry ready" and the inclusion from national competitions is commendable. 

  • Great care and attention is clearly made to ensure that the effective and intelligent management of the assessment and feedback system is administered with care and professionalism.

  • Briefs and project communication channels are clearly communicated with a wealth of support provided both in class and online. The lengths to which the programme leader goes to provide this quality of resources for the students is remarkable. 

 

Successes and awards

 

Alisa fashion promotion all walks cover

 

 

All Walks beyond the catwalk Finalist 2015

 

Alisa Milchevskaya - 3rd year BA (Hons) Fashion Promotion student

 

Juicebox Boys 2015 Cover

 

Juicebox is a publication created by fashion promotion students reflecting not only what is happening at Ravensbourne but in London.

 

Read all the editions now

 

Find us on Instagram

 

 

Course details

Type
Undergraduate

UCAS Code
NP53

Duration
3 years full time

Fees
See below

Validating body
University of the Arts London (UAL)

Entry requirements

Students will normally be expected to possess five GCSEs (grade C or above) or equivalent (including English and Mathematics) and also to hold at least one of the following or equivalent UK or international qualification:

  • 2 A levels, grade C or above
  • 4 AS levels, grade C or above
  • 2 vocational A level, grade C or above
  • Level 3 Foundation Diploma or National Diploma
  • Advanced Diploma, grade C or above
  • International Baccalaureate, 28 points or above

Tuition fee information

Admission queries: admissions@rave.ac.uk

Careers

  • Advertising and marketing
  • Buying
  • Copywriting
  • Fashion journalism
  • Fashion film director/producer
  • Creative direction
  • Brand Management
  • Visual merchandising
  • Public relations
  • Fashion photography
  • Fashion graphics

What your course will look like

Assessment

You will be continually assessed through preparation of written and project work. Assessment in the final year is through dissertation, major project, and portfolio.

Year 1

You will build knowledge and awareness of brand principles and the basics of how to bring together a fashion campaign. Alongside this, you will learn key skills in photography, film, graphics, illustration and social media. We encourage you to start thinking about your contextual studies research throughout this year.

Real life example of a retail and PR report on Charlotte Tilbury created by Hannah Doughty

Year 2

You will gain greater understanding of multi-platform campaign building. At the same time, you will develop skills in building websites, writing market reports and creating fashion television. Our students go live at this stage, taking on a three-month industry internship.

Year 3

You will be assessed on four components in your final year and we ask you to create a final major project from inception to realisation. You will also work on a range of national and international competitions to showcase your skills and build a well-rounded professional portfolio. We ask you to show your contextual studies research in a long form dissertation.

Progression

Successful completion of this course can lead to postgraduate study in MDes Design Management Innovation and MDes Luxury Brand Management Innovation.

Detailed course specification

 

Key Information Sets

6 reasons to apply for this course

Reason 1

Multi-award winning course

Reason 2

Broad based course covering the fundamentals of marketing and advertising within fashion promotion allowing the Learner to develop their own creative pathway

Reason 3

Outstanding teaching from senior industry experts, with direct contacts to the professions and industry with state of the art facilities in an award winning building

Reason 4

An ambitious nurturing environment and very high recruitment rates into industry

Reason 5

Leading industry guest speakers Alexandra Shulman (Editor Vogue), Colin MacDowell (Fashion writer and commentator, Sunday Times), Barbara Hulamicki (Biba)

Reason 6

Accredited work placement

Key study topics

  • Globally focussed course looking at all aspects of fashion promotion in the digital age
  • Using current software programmes in relation to graphics, editorial, photography and multi-channel delivery
  • Live project brief opportunities.
  • Take part in awards and fashion shows/events
  • Fashion history, theory and context
  • New developments in fashion promotion
  • Opportunity to develop fashion film skills
  • Fashion market research, fashion forecasting and concept development
  • Fashion visualisation
  • Fashion merchandising
  • Fashion writing

Amazing things happen here




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