BA (Hons) Fashion Buying and Brand Management

Currently reading: Course overview
Course overview
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Starts: Sep 2023
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Duration: 3 years
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Mode: Full time
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UCAS code: 560N
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Fees: UK: £9,250 / INT: £16,500
Ideal for: budding fashion buyers who wish to predict trends, plan a range and master consumer intent
Set the trend.
Study for a degree in fashion buying and brand management and learn to forecast fashion trends, interpret consumer behaviour, appreciate the importance of sustainability and build an understanding of the current global fashion market. This fashion management degree has achieved a 96% student satisfaction rate*
*Source: *National Student Survey (NSS), 2020
Check out what some of our students have been up to at Graduate Fashion Week 2022
Why study this fashion buying and brand management degree?
- An impressive 96% student satisfaction rate (NSS results 2020)
- Uniquely skilled graduates with both creative flair and business acumen
- Inspiring industry guest lecturers
- Teachers are industry pros who deliver a cutting-edge curriculum
- Outstanding industry connections and partnerships
- Access to covetable industry resources: WGSN, Edited, Mintel and LSN Global
- Free Adobe suite software and access to a £300 laptop bursary
- Work-based learning opportunities
This exciting fashion management degree in London, UK, encourages creative flair whilst also developing your business nous, including problem-solving, organisational, planning, promotional and fashion management skills.
You will gain a deeper understanding of buying cycles, sales performance, product development, fabric sourcing and testing, the supply chain, the importance of sustainability and fashion brand development.
This fashion marketing degree course will also teach you how to predict fashion trends, plan a fashion range, understand consumer behaviour and undertake psychographic profiling. It has been designed to provide students with the mindset and skillset needed to succeed in a competitive industry.
Your creative learning will be enhanced through a diverse range of guest speakers and industry-led projects, while external visits will provide behind-the-scenes insights into manufacturers, trade fairs, fabric suppliers and retail spaces.
This means you will develop a real understanding of the different roles and networks available to you. At Ravensbourne University London, we’re all about making you truly industry.
Using the Adobe suite and online fashion resources, you will develop the creative and practical skills to enable you to plan a fashion range, promote a brand, generate a professional report, pitch an idea and ultimately understand the business of fashion, including fashion marketing, buying and brand management.
During this fashion management degree, you will gain practical knowledge about the product development process, including fabric selection and testing, colour management, quality management and sustainability. CAD lessons will facilitate creative presentation while other CAD/CAM management tools will also help to prepare students for industry.
Do you wish to interpret consumer behaviour and build an understanding of the current global fashion market? Perhaps you harbour ambitions of releasing your own clothing range? This three-year degree in the cultural capital of London can help you realise your dream career in fashion buying and management.
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I was privileged to have worked with the students of the BA (Hons) Fashion Buying & Brand Management course. I was continually impressed by their professionalism and preparedness for a career in fashion. They also demonstrate an incredible awareness of the current shape of fashion retail and an insight into the future factors facing the industry.”
Key study topics
- Trend forecasting
- Consumer profiling and identification
- Fashion market research
- Fashion buying and product development
- Merchandising
- Visual merchandising
- Manufacturing and sustainability
- Fashion brand management and promotion
- Business planning
The specifics
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It was great to see such enthusiasm and drive from the students, get an insight of what they think of Boden and what our future looks like from their perspective. A thoroughly enjoyable and thought-provoking morning.”
We are digital explorers
For the first time ever, Ravensbourne University fashion and gaming students collaborate to chart a course for the future of fashion