BA (Hons) Fashion Buying and Brand Management
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Currently reading: Course overview
Course overview
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Starts: Sep 2023
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Duration: 3 years
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Mode: Full time
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UCAS code: 560N
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Fees: UK: £9,250 / INT: £16,500
Ideal for: individuals with creativity, an eye for trends and business insight, interested in a challenging career in the fashion industry in buying, merchandising, trend forecasting or marketing.
Set the trend.
Study for a degree in fashion buying and brand management and learn to forecast fashion trends, interpret consumer behaviour, appreciate the importance of sustainability and build an understanding of the current global fashion market.
*Source: *National Student Survey (NSS), 2020
Check out what some of our students have been up to at Graduate Fashion Week 2022
Why study this fashion buying and brand management degree?
- Teachers are industry professionals who deliver a cutting-edge curriculum and welcome inspiring industry guest speakers as part of your teaching
- Uniquely skilled graduates with both creative flair and business acumen. You'll develop the mindset and skill-set needed to succeed in a competitive industry
- Benefit from outstanding industry connections and partnerships
- Access to covetable industry resources: Adobe software, WGSN, LS:N Global, Vogue Business, Edited and Business of Fashion
- Professional work-based learning opportunities and live industry briefs.
This exciting fashion buying and brand management degree in London encourages creative flair whilst also developing your business skills, including problem-solving, organisational, planning, presentation, promotional and management skills.
You will learn to forecast trends, interpret consumer behaviour, appreciate the importance of sustainability and gain insight into the global fashion market.
During your fashion buying and brand management studies, you'll will also explore consumer profiling and identification, market research, fashion buying and product development, merchandising, visual merchandising, business planning, brand management and marketing, plan a new store layout and create marketing campaigns.
This forward-thinking, unique fashion buying and brand management course has been designed to provide students with the mindset and skillset needed to succeed in a competitive industry. There are no sketchbooks or sewing required on this Fashion Buying and Brand Management course, here at Ravensbourne our assessment focusses on industry-style reporting so you're well prepared for your future career.
Your creative learning will be enhanced through a diverse range of guest speakers and industry-led projects, while external visits will provide behind-the-scenes insights into the likes of manufacturers, trade fairs, fabric suppliers and retail spaces. You will be encouraged to use your creative flair while also developing your business skills. This means you will develop a real understanding of the different roles and networks available to you. At Ravensbourne University London, we’re all about making you truly industry-ready.
Using the Adobe suite and online fashion resources, you will develop the creative and practical skills to enable you to plan a fashion range, promote a brand, generate a professional report, pitch an idea and ultimately understand the business of fashion, including fashion marketing, buying and brand management.
During this fashion brand and buying management degree, you will gain practical knowledge about the product development process, including fabric selection and testing, colour management, quality management and sustainability. CAD lessons will facilitate creative presentation while other CAD/CAM management tools will also help to prepare students for industry.
Do you wish to interpret consumer behaviour and build an understanding of the current global fashion market? Perhaps you harbour ambitions of releasing your own clothing range? This three-year degree in the cultural capital of London can help you realise your dream career in fashion buying and brand management.
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I was privileged to have worked with the students of the BA (Hons) Fashion Buying & Brand Management course. I was continually impressed by their professionalism and preparedness for a career in fashion. They also demonstrate an incredible awareness of the current shape of fashion retail and an insight into the future factors facing the industry.”
Key study topics
- Trend forecasting
- Consumer profiling and identification
- Fashion market research
- Fashion buying and product development
- Merchandising and visual merchandising
- Manufacturing and sustainability
- Fashion brand management and marketing
- Business planning.
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It was great to see such enthusiasm and drive from the students, get an insight of what they think of Boden and what our future looks like from their perspective. A thoroughly enjoyable and thought-provoking morning.”