Digital explorers

The first fashion course in the world to embark on such a project.

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Digital Fashion - The future of Ravensbourne.

For the first time ever, Ravensbourne University fashion and gaming students collaborate to chart a course for the future of fashion in the wake of Covid-19.

Behind the scenes

Marvelous Designer,

Using Marvelous Designer, ten final-year fashion design students from the class of 2020 realised their final collections as digital avatars, fully clothed and textured in each of their personal designs in less than six weeks. In conjunction with the gaming students, these avatars were animated and uploaded into a digitally-rendered gaming environment in which users can photograph each look from any angle, while exploring different lighting and atmospheric options.

In lieu of a traditional catwalk, this project gave students the opportunity to reinvent what fashion can be in an industry dealing with important issues such as sustainability, inclusivity and over-consumption; and consider how digital fashion can play a role within all of these.

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The Game

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Meet the designers

Imogen Shields profile shot

Imogen Shields

Course: BA (Hons) Fashion 
Specialist in: Adobe Photoshop Adobe Illustrator print/textiles design concept development
I make: Menswear

Solicitors office + fashion designer = obsession with the man in the suit 

In the summer of 2018, I worked in a solicitor’s office – and ever since I have made the man the medium of my work. Obsessed by his daily rituals, his clothing and his characteristics. But I never questioned why? 

Why do I document him, photograph him? Why did I dedicate my graduate collection to him? 

So, I dedicated a project and academic writing to understanding my obsession. 

I wear the suit, I have adjusted the suit, therefore I am no longer the representation of the suit; this makes me a higher power than the man in the suit.

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Konstantinos Kotronopoulos

Konstantinos Kotronopoulos

Course: BA (Hons) Fashion 

From the Crown to the Smoke to the Universe

Be a man! Someone has told you that at some point in your life. Maybe when you were younger. During a bad day, when you did the mistake to display any kind of emotion, or when you acted “less” manly than you should have. And there it was…the ‘MAN’ card. And from that moment, you knew, you had to be just like any other boy, you had to be part of the clan. But as the years went by, and life threw a lot of bad days in front of you, you realised something, being a man, the kind of man they wanted you to be, it’s neither realistic nor viable. And now you’re older, and wiser, at least I hope you are, you finally accepted your manhood. And, please don’t get me wrong, I don’t mean being straight or gay, no one gives a fuck about that anymore. I mean a human being, complex enough, not to be a stereotype. You have emotions, feelings, strengths, and weaknesses. You are kind and understanding, even though sometimes you’re running out of patience with their shit. But still, that’s OK. You are embracing both your masculine and feminine sides. You have the freedom to be the best version of yourself. You are who you are!

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Regina Jiang

Regina Jiang

Course: BA (Hons) Fashion 
Specialist in: Creative pattern cutting, textile development and CAD - design development
I make: Womenswear & Textiles

Cremaster cycle and femininity 

Gender is raw material for artist Matthew Barney. The feminine and the masculine, or some combination thereof, become zones of articulation within the narrative of the films. They set the precedent for the outer boundary of signifiers, which culturally express the sexual differentiation between the biological male and female body. 

The muse, Aimee Mullins, being both a model and an athlete with no legs challenges numerous categories and stereotypes for her sex. Her body, lean and reflecting the definition of ideal, is supported by glass prosthetics, which makes the seemingly fragile material appear solid. This is a powerful perversion of elegance and visual charm demonstrating potentiality and vigour. 

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Del-Juan Brown

Del-Juan Brown

Course: BA (Hons) Fashion 
Specialist in: Creative pattern cutting, Textile development and CAD - Design development
I make: Menswear

‘Take Flight’ encapsulates the embrace of Gen Z’s care free nature toward conformity and the sense of restraint that exists within many today. With the proliferation of hardware as well as software, individuals are carving paths in unknown territories and succeeding. The act of security and safety is an instinctive part of the human condition, this justified logic simultaneously hinders potential future prospects (good and bad). This outdated methodology of existence requires invigoration and radical shift in mind set, particularly for our “snow flake” generation. Young people are in more of a position to become their own person, with accessibility to learn independently or even collaborate with likeminded peers in these digital environments. In a time where uncertainty and doubts are ever so prevalent the desire to embrace that eruption within the brave few is more necessary than ever.

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Hannah Prince

Hannah Prince

Course: BA (Hons) Fashion 

'I'm Skint is a collection that aims to navigate and physicalise the complexity of family dramas. Using the notorious scripture 'The Retum of The Prodigal Son', which narrates a wastefully extravagant son who returns home with empty pockets, wanting more, after previously inheriting halt of his fathers estate. As a very nostalgic collection references to our childhood and our vision of our parents are prolific throughout. To represent generational differences, the use of garment archetypes that have expired in the modem day are integral to the core of the collection. Asa member of Generation Z I have had the pleasure of growing up in a hugely progressive society. Accessibility to the fundamentals of life has never been a problem and with that I believe our consumerism as a generation is prodigal. Excessive amounts of fabric have been condensed into garments to visually represent modern day overconsumption in the hopes people will begin to take accountability and change their habits. This is a collection that addresses two of the biggest global problems right now mindfulness and waste.

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Alexander Knight

Alexander Knight

Course: BA (Hons) Fashion 
Specialist in: Draping
I make: Womenswear and Print

My graduate collection is named Marilyns and Madonnas, and is an exploration of Catholic imagery and iconography through the lens of 1970s pop art, focusing in particular on the work of Andy Warhol and Corita Kent, known as the pop art nun. I wanted to contrast the bold colours and playful graphics of pop art with the ornate textures and monastic silhouettes of Catholicism to create this heightened, psychedelic procession of idols and icons; Marilyns and Madonnas.

In light of the current COVID-19 crisis, an additional project was offered to us to create an outfit on a digital avatar as a replacement for the catwalk show, and I loved this process of digital design so much I created two outfits. 

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Rhea Micallef Gavin

Rhea Micallef Gavin

Course: BA (Hons) Fashion 
Specialist in: Print, Textile Development, Adobe, Illustration, Pattern cutting.
I make: Fluid Menswear

“Maltese Farmboy dreams of 70’s Hollywood” is a unique story that depicts a youngMaltese ‘’man’’ dreaming of escaping Mediterranean culture with acidic and sun saturated lands to the Wes Anderson symmetrical glamour and freedom of 70sHollywood. A re-imagining of masculinity in response to today’s societal progression and what it means to be a non-conformist. Target Market is Generations Z’s Artistic youth. My aim is to produce a six outfit collection that is to bridge the gap between traditionalist methods such as painting, mono-printing, linocut, screen-printing and foiling with fashions’ digital print. Bringing new depth and more personal feel to a graduate collection. These methods encourage ‘’handmade’’ techniques which will also fight against fast fashion as they require more time and patience. Fabrications would include popularly ‘’Mediterranean’’ light linens, cottons and silks, farmers’ denim and cotton VS Hollywood’s Velvets. I aspire to develop into an effortless Mediterranean elegance meets the strange and beautiful.

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Charlotte Richards profile

Charlotte Richards

Course: BA (Hons) Fashion 
Specialist in: Photoshop, Illustrator, Pattern Cutting, Research/Development, Textile design
I make: Menswear

Heightening the realms of masculinity and behavioural habits adopted from what we see as a young child growing up. The perception of constantly challenging our thoughts into what is reality by looking into our own personalities which are evolving into mistaken identities by society's illusory ideals. Taking this idea of being a collective group of members but each outfit creating a different perception of an individual as they split away from society. Normality is not normal; a progression of unknown events inspires my designs and concepts having been heavily influenced by print and textiles. Disconnected from the world to an obsolete polarity lacking motion of control through disjointed seams and distorted colour offering people to question my ideas of dynamic outcomes.

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Nim Tung Tang

Nim Tung Tang

Course: BA (Hons) Fashion 
Specialist in: Photoshop, PremierePro, Creative Pattern Cutting.
I make: Womenswear

As a passionate recent fashion design graduate, I am looking for a position to both apply and challenge the skills I have developed over the years. With a view of my fashion design work as artistic expression more broadly, I have a penchant for hand- sketching and a creative, detail-oriented eye for concept development and pattern cutting. I am always looking to learn, improve and branch out, including into the realm of menswear.

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Sirinadda Mirin

Sirinadda Mirin

Course: BA (Hons) Fashion 
Specialist in: Concept Research and Development Creative pattern cutting Textiles Design Adobe Photoshop, InDesign, Illustrator
I make: Menswear

Throughout 3 years at University I have always explore the beauty of free shape and different way of putting shape on the body. The inspiration of free shapes came from the combination of my life that I used to have back in Thailand and the life I have now in the UK. I would say that my love of free shapes came from the modern buildings in the UK and the nature in Isan, my home region in Thailand. This takes me back to when I was 10 years old, before moving to the UK I lived close to the mountains away from the city, this allowed me to appreciate the organic shape of nature. The way I express my love of free shape is how I’ve adapted to two different worlds, bringing them together to create my own shapes that are unique to me.

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In the media

Business of Fashion, New York, Jan 2022

Business of Fashion, New York, Jan 2022

Lee Lapthorne, our Fashion programme director spoke to New York -based Journalist Marc Bain about launching a 'first-of-its-kind' digital technology course for fashion.

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Coverage in Forbes for Rave Digital

Forbes, July 2020

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Rave digital in Love magazine

Love magazine, Jul 2020

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Italian Vogue on Rave Digital

Italian Vogue, Jul 2020

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10 Magazine, Jul 2020

10 Magazine, Jul 2020

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Now Fashion

Now Fashion, Jul 2020

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Drapers, Jul 2020

Drapers Record, Jul 2020

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Yahoo Life, Jul 2020

Yahoo Life, Jul 2020

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Next Divas, Jul 2020

Next Divas, Jul 2020

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15 Minute News, Jul 2020

15 Minute News, Jul 2020

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Warta Saya, Jul 2020

Warta Saya, Jul 2020

Meet all our graduates

Catherine Rees digital explorer

Catherine Rees

Specialist in: Adobe InDesign, Photoshop, Illustrator, Excel, Marketing 

My final major project was Ikomata, an eco-friendly, trend-led sunglasses brand, that aims to reduce plastic contribution and provide trend-led alternatives. Ikomata was inspired by the lack of trend-led silhouettes from eco-friendly sunglasses brands. Primary and secondary research showed that consumers were looking for eco-friendly sunglasses that provided trend-led options. Ikomata offers 12 silhouettes with an average of 4 colour options, aimed to target all our consumers’ needs. We wanted Ikomata to deliver the best alternative sunglasses that will make our consumers look good and feel good.  

By specialising in the marketing and communications pathway, Ikomata was the chance to expand my marketing knowledge and creatively experiment through the campaign photoshoot, website, and social media posts, along with revising a strong business plan. Creating a new, eco-friendly brand also allowed me to work freely with the branding, as well as designing the sunglasses. 

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Bradley Royer student work

Bradley Royer

 

Specialist in: Content Creation, Presenting, Brand Strategy, Business Strategy, Merchandising.

I make: Inclusive and fluid fashion that inspires, empowers and enriches the lives of our followers.

CALVIN KLEIN is brand that consumers have loved for more than five decades. Our unwavering commitment to unfiltered self-expression through freedom of speech, acceptance and inclusivity inspires people to push for something better in their everyday lives. Our iconic marketing campaigns and provocative brand position has indiscriminately empowered millions of people around the globe. With 97% brand recognition [You Gov (2020)], we are in prime position to capitalise on new market potentials and lead our consumers to unrivalled liberation and self-love.

CALVIN KLEIN CK613  is a new inclusive, drop based business that will leverage brand heat and mirrored consumer values to become our consumers most treasured and trusted brand. CK613 will take advantage of CALVIN KLEIN’s global recognition and raw power to propel our house of brands towards the next chapter of iconic fluid story telling and rare market success.

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Angus Gaffney student work

Angus Gaffney

Specialist in: Denim, workwear, CAD development, fabrics, InDesign, Adobe Illustrator, Supply chain

I created Citizen Clothing Co. a specialist work wear brand reproducing forgotten silhouettes from our military and service history. With our first season’s specialising in outerwear we aim to produce capsule collections of forgotten outerwear garments in the finest British and Japanese cloth. At Citizen Clothing Co. we want to change the way consumers shop in a conscious way to change their buying habits which will help our planet. Citizen Clothing Co. will be ‘seasonless’ and won’t adhere to S/S and A/W releases. By doing this we are trying to make consumers buy goods for a lifetime and not just a season. Apart from our denim which will come from Kurabo in Japan, all our fabric will be British and produced in the UK or originally from the UK. This conscious effort to shorten our supply chain will heavily reduce our carbon footprint and support our brilliant textile and manufacturing industry in the UK.

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Charlotte Richards digital explorer.

Charlotte Richards

Specialist in: Photoshop, Illustrator, Pattern Cutting, Research/Development, Textile design 

I make: Menswear 

Heightening the realms of masculinity and behavioural habits adopted from what we see as a young child growing up. The perception of constantly challenging our thoughts into what is reality by looking into our own personalities which are evolving into mistaken identities by society's illusory ideals. Taking this idea of being a collective group of members but each outfit creating a different perception of an individual as they split away from society. Normality is not normal; a progression of unknown events inspires my designs and concepts having been heavily influenced by print and textiles. Disconnected from the world to an obsolete polarity lacking motion of control through disjointed seams and distorted colour offering people to question my ideas of dynamic outcomes. 

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Bo Klaya digital explorer

Bo Klaya

Specialist in: Adobe InDesign, Adobe Illustrator, Adobe Photoshop 

My final major project focused on creating a modest sportswear line for Nike that merged aesthetics and function within modest activewear. Extensive primary and secondary research showed that women who choose to dress modestly find most specialist modest sportswear brands unfashionable. This is why the most popular choice is to layer regular sportswear items on top of one another. However, this is impractical. Nike Layer offers a new version of layering focused on attached layers like shorts or skirts on top of leggings. The line offers sportswear with more coverage such as long tops or jumpsuits. The project allowed me to learn a lot about product development and fabric compositions to create functional products made of moisture – wicking fabrics. I got to further develop my technical drawing skills by using Adobe Illustrator to visualize my sportswear designs. 

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Arun Ratnaraj digital explorer

Arun Ratnaraj

Specialist in: Illustration, Adobe creative studios, Fashion design, Concept research and development‍ 

I make: Womenswear Designer 

I am a graduate of the fashion design BA at Ravensbourne University London. During my three years on the BA course, I have developed a key aesthetic that is inspired by the female form and the beauty of the natural silhouette. During my final collection I pushed these elements alongside the inspirational imagery of Helmut Newton’s photography to create a lineup that showcased female sexuality in a glamorous and contemporary way. As a very passionate illustrator I also strive to express the themes within my work throughout my illustrations which was also a significant aspect of creating my final collection. I am excited to see the industry adapt to the changing climates in all aspects and see how I as a designer can continue growing. 

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Anda Dumitriu digital explorer

Anda Dumitriu

Specialist in: Excel, Adobe InDesign, Adobe Xd 

My final major project consisted in a brand extension for ASOS. The idea was to create a personal styling service that would be accessible, affordable and provide outfits that the customer could preview and adjust before purchase. ASOS Styling is a subscription based service that was inspired by the lack of preview before purchase and affordable styling services. Extensive primary an secondary research showed that customers were looking for a professional opinion or for inspiration when shopping.  

We wanted ASOS Styling to deliver to customers the best shopping experience accessible at their finger tips from the comfort of their home. ASOS Styling offers a fast persoanlisation process where our users can skip any information they are not comfortable giving and then a preview of the final outfit picked by our AI based on the preferences and occasion chosen by the user.  

This project thought me how to dig deeper for the right information and further develop my analytical skills. It also allowed me to get a better understanding of the different marketing strategies available and how to use them. 

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Alexander Knight_digital explorer

Alexander Knight

Specialist in: Draping I Make: Womenswear and Print 

My graduate collection is named Marilyns and Madonnas, and is an exploration of Catholic imagery and iconography through the lens of 1970s pop art, focusing in particular on the work of Andy Warhol and Corita Kent, known as the pop art nun. I wanted to contrast the bold colours and playful graphics of pop art with the ornate textures and monastic silhouettes of Catholicism to create this heightened, psychedelic procession of idols and icons; Marilyns and Madonnas. 

In light of the current COVID-19 crisis, an additional project was offered to us to create an outfit on a digital avatar as a replacement for the catwalk show, and I loved this process of digital design so much I created two outfits.  

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Delia Popovici Digital Explorer

Delia Popovici

Specialist in: Adobe InDesign, Photoshop, Illustrator

My final project consists of a new sportswear brand for women with curves. The idea was to encourage women no matter what stage they are in the fitness journey. You don’t need to be an athlete to wear HerCurvesFit, we have a solution for every body. Extensive primary and secondary research showed that 70% of women struggle to find clothes that fit well. 

Every collection is inspired by fitness and women who take the emphasis of what her body is supposed to look like and how people perceive it and she shifts it to why she loves her body the way it is. Fused with style and technical product creates collections which are uniquely HerCurvesFit.

This project has taught me how to build a brand, as well as looking deeper into the consumers and finding the most affective ways to market the product. 

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Fatima Abu Bakar Digital Explorer

Fatima Abu Bakar

Specialist in:  Adobe Photoshop, Adobe Indesign, Adobe Illustrator

My Final major Project is a Online Marketplace app for selling any items. As I have sibling who are looking at online marketplaces to either buy or sell items, it became clear to me this would be a gap in the market for me to venture into. Rival was created to become a platform where young boys can either buy/sell items they want, the USP’s being a safe environment, low marketplace fee.

Rival aims to provide a service to young consumers willing to buy or sell any item they want.

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Holly Brooks Digital Explorer

Holly Brooks

Specialist in: Indesign, Marketing, Research, Consumer Analysis and Profiling, Trend Forecasting

My final major project, Mindful Wardrobe, is a brand extension of Monzo bank. Mindful Wardrobe is the first wardrobe management app to connect with a digital bank. It has been contrived to help users develop sustainable and fiscally responsible shopping habits. Heavily focused on sustainability, Mindful Wardrobe encourages users to only purchase new items if they are necessary. The app allows users to see a digitised version of their existing wardrobe, and it provides users with information about sustainability in fashion. As Mindful Wardrobe is linked with Monzo, it will allow users to set a monthly shopping budget that will link directly to their current bank balance.

With these features combined, users can have financial control and confidence over new purchases.

I care deeply about sustainable fashion and brands helping consumers to shop more carefully and sustainably. I would like to work for  brands that care about the welfare of their workers, pay them fairly, as well as provide them with care outside of their job roles. I also support brands that donate to notable causes. I am also interested in how our mental health can affect our shopping habits. I am excited about innovations that will make the fashion industry a more inclusive space for all consumers.

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Kristina Vorobjova Digital Explorer

Kristina Vorobjova

Specialist in: Indesign, Illustrator, Photoshop, Excel, Premiere Pro. Makeup, skincare. Marketing, Website design, SEO.

Metime is my final year new business proposal. It’s a clean skincare subscription box for everyone. The aim of the business is to turn a healthy, safe and effective skincare routine into an enjoyable product discovery experience. Metime customers take an extensive skin quiz which allows Metime skin specialists to personalise each box according to everyone’s skin needs. Clean skincare is becoming increasingly important with more people feeling concerned about what exactly are they putting on their skin and whether it’s safe or not.

Metime is primarly a sample discovery box, similar to the majority of the beauty boxes on the market. However, Metime differs itself by being a professional skincare guide as well and also working with clean skincare brands only and providing the right products for each consumer.

Spreading the idea of clean beauty, educating people about the science of skincare and delivering all that in a monthly skincare goodies discovery box. It’s time for Metime.

 

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Laura Beattie Digital Explorer

Laura Beattie

Specialist in: Adobe Suite, CAD design, Excel, Supply chain understanding, Critical Path understanding, Menswear

I Make: Menswear

My final major project was a size inclusive Menswear brand called Wall to Wall. Primary and secondary research showed me that the plus size and size inclusive menswear market at a premium level lacks consistency which opened a gap in the market for Wall to Wall.

Wall to Wall offers a size range of 1-9 which is equivalent to sizes XXS-XXXXL and has a strong focus of quality and fit within the garments. It was important when creating Wall to Wall to ensure that diversity runs throughout the brand and offers something for everyone.

For my final major project I focused on fashion buying and product development

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Maria Drannikova Digital Explorer

Maria Drannikova

Specialist in: Menswear, Womenswear, CAD development, fabrics, InDesign, Adobe Illustrator, Supply chain, Excel.

Flex Fit is a start-up company that is targeted at millennial males who spend their time weight training and playing competitive sports. These men struggle to find a pair of trousers and jeans that fit them comfortably whilst being stylish. Flex Fit offers a range of trouser fits including straight and relaxed fit. Our trousers are made using a size guide that measures the waist, length and build. We bring a new level of comfort and style to millennial men who are passionate about sports and their appearance. Flex Fit is a brand that strives to help men feel stress free when picking trousers and to avoid constant disappointment. Our consumers are motivated individuals who believe they can succeed in anything they do. ‘Leave the flex to us’.

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Olga Sukhikh Digital Explorer

Olga Sukhikh

Specialist in: Adobe InDesign, Adobe Illustrator, Microsoft Excel, Microsoft PowerPoint, branding, marketing.

My Final Major Project was a jewellery brand proposal - ONATERI London. It is a luxury, fine jewellery brand that is inclusive, timeless and offers 100% product transparency. ONATERI London creates jewellery that makes a statement but does not overshadow owner’s personality and that is resilient to momentary fashion trends. The brand is committed to educate consumers about type and quality of materials used in its jewellery. Primary and secondary research revealed strong consumer need for high quality products, supported by the ability to personally assess the quality of the product and trace its origin. This project introduced me to different marketing strategies and solutions for communication with different consumer groups. It assisted me to improve my analytical skills and technical drawing skills (CAD). I have created a strong brand identity for this brand and have developed an in-depth understanding of a business budget and a media plan.

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Polly Dodds Digital Explorer

Polly Dodds

Specialist in: Excel, InDesign, Photoshop, Marketing and Branding

My FMP was a Luxury Online Sample Sale platform for multiple luxury brands at one time. From the many sample sales I have attended, it became obvious that they are busy and chaotic, constantly having to climb over clothing on the floor. Revo.co was created to abolish the stress of these ordinary sample sales, with the USP’s being a hassle free platform, Accessible to all consumers, and stocking multiple brands. The aim is to provide a seamless service for both consumers and brands, whilst re claiming longer lives for these luxury pieces.

For Revo.co, I concentrated on the marketing pathway. Focussing on marketing would allow revo.co to reach the right audience and really communicate with the consumers. Throughout the year, I really developed a strong brand identity for Revo.co, which will make really make it stand out. As well as this, I managed to create a media plan which will allow Revo.co to engage with the consumers.

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Rachael Shodijo Digital Explorer

Rachael Shodijo

Specialist in: Indesign, imovie, Photoshop, CAD design

I Make: Marketing, Branding, Logos, Videos

At Duni London our passion lies in providing excellent & quality service for women in a relaxed, classy yet supportive working environment, inclusive of leisure. Our aim is for women of all ages to reach their desired goals, but to also feel empowered through their mind, body & soul after a visit to our multi-purpose wellness centre. This concept will aim to reduce the time women visit these areas separately and increase their overall experience. We believe Duni London is a one stop destination with a classy, non-judgemental & safe zone for all. It aims to tackle the arising issues women face on a daily basis, by providing a space which leaves women feeling safe, empowered and full of confidence. Our concept store is one of a kind, catering to a wide range of services from a casual workout, relaxing pampering session or grabbing a bite on the go. Our aim is for women to leave feeling healthy, radiant & ready to conquer the world!

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Rosie Lukeywood Digital Explorer

Rosie Lukeywood

Specialist in: InDesign, Visual Merchandising, Photoshop, SketchUp

For my final major project I decided to research the women's swimwear market, after not being able to find what I wanted myself. After initial research it seemed that other women felt the same and from this I created Suima Swimwear. Suima’s USP is to provide women with swimsuits that are not revealing and let women swim without the stress of body confidence issues.

During this project I was able to explore the growing passion I was developing for visual merchandising. During my development of Suima I was able to search for suitable properties, develop store lay plans, and send a supplier brief to a real props maker which gave me insight into the realities of fitting a store. Finally, I was able to design Suima’s store and fully visualise this in SketchUp.

 

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Shira Holder Digital Explorer

Shira Holder

Specialist in: InDesign, Illustrator, CAD Designs

My final major project focused on creating a modest fashion brand that is inclusive of all types of women, regardless of why they choose to dress modestly. This idea stemmed from a personal need to find clothing that suits my personal modesty requirements but is also made both ethically and sustainably.

Ten products were designed for ELYASH’s Spring/Summer 2021 collection. This consists of dresses, skirts, trousers, jumpsuits and tops. Extensive primary research demonstrated that is no one way to define modest dressing, which is why length options for sleeves and hems are offered for each product style. Six colourful and original prints were designed using programs including Adobe Illustrator, Photoshop and Procreate.

During this project I was also able to experiment with creating cohesive branding, packaging design, sourcing sustainable fibres and calculating business costs.

 

 

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Solina Choi Digital Explorer

Solina Choi

Specialist in: InDesign, Adobe Illustrator, Marketing, Womenswear, Bridal (dresses).

My final major project focused on creating a new concept of pre-wedding photography studio – Da:On. As there are hundreds of wedding photographers, wedding studios and bridal gown hire retailers in the UK, but they all offer separate services, my mission was to combine the service of designer wedding dress hire and pre-wedding photography to create a more convenient, beautiful and elegant experience for consumers in order for them to have a wonderful memory of their special moments. This idea has come from the existing prosperous market in South Korea as it is their culture for brides and grooms to have pre- wedding photography before their wedding. Primary and secondary research supported this idea as consumers pursue sustainable and economical products and services.

By specialising in the marketing and communications pathway, this project made me have more knowledge about marketing, branding and creating social platforms.

 

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