Ravensbourne University London
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BA/BSc (Hons) Digital Marketing

Subject to validation

BA/BSc (Hons) Digital Marketing is new to our undergraduate portfolio. This undergraduate degree programme will provide the relevant knowledge, creative and technical skills to design, deliver and evaluate digital marketing strategies and campaigns from end to end. 

Our digital marketing degree, recruiting for September 2020, is designed to prepare you for the real world - to give you an overview of the digital technology landscape and strategic marketing principles used today.

We aim to offer you an exciting blend of real-life experience underpinned by academic rigour to make you ready for the industry, be that in an agency, in-house or setting up as your own boss.

If you are interested in the process and technologies behind digital marketing and delivering successful marketing campaigns then this course could be for you.


3 years full time

Validating body
Ravensbourne University London

What you
need to know

Entry requirements

Students will normally be expected to possess five GCSEs (grade C/level 4 or above) or equivalent (including English) and also to hold at least one of the below or equivalent UK or international qualifications.

  • 2 A levels, grade C or above
  • AS levels, grade C or above
  • 2 vocational A levels, grade C or above
  • Level 3 Foundation Diploma or National Diploma
  • Advanced Diploma, grade C or above
  • International Baccalaureate, 24 points or above
  • International students will be required to have IELTS with an overall score of 5.5 or above, or TOEFL with an overall score of 72 or above.

Course structure


You will be taught through a combination of lectures, tutorials and practical classes. In later years you will spend more time working on projects that involve developing systems and doing experimental work with guidance from your supervisor and industry connections.

Year 1

  • Introduction to digital marketing
  • Web design and development
  • Leadership and communication
  • Digital ethics and compliance
  • Themes for contemporary culture

Year 2

  • Social media marketing
  • Strategic business analysis
  • Big ideas and philosophies
  • Consumer behaviour and luxury marketing (Elective)
  • Personal and professional development
  • International marketing and cultural awareness (Elective)

Year 3 - BA (Hons) pathway

In the BA (Hons) pathway you will:

  • be exposed you to strategic side of digital marketing
  • be shown how brands build value through digital technologies and social media
  • learn about differentiation and the creative and technical insight needed to gain competitive advantage.

Course units:

  • Business to Business (B2B) marketing and Management information system (MIS)
  • Data Analysis and Insights
  • Accounting, Law, and Compliance
  • Major Project
  • Dissertation

Year 3 - BSc (Hons) pathway

The BSc (Hons) pathway will provide you with a critical appreciation of the elements which digital marketing strategies cover.

This includes:

  • website development and analytics
  • consumer behaviour
  • social media marketing
  • digital campaign planning
  • technical and practical data analysis skills in technologies such as cloud and big data.

Course units:

  • Internet of Things (IoT) and Digital Creation
  • Big Data Analysis
  • Machine Learning and Artificial Intelligence (AI)
  • Major Project
  • Dissertation

Key study topics

  • Digital marketing basics
  • Marketing data analysis
  • Web design and development
  • Internet of Things (IoT) and digital creation
  • Social media marketing.

Top reasons to apply

  • Gain experience in developing digital campaigns and analysing their impact
  • Access to our state-of-the-art Augmented (AR) and Virtual Reality (VR) facilities
  • Learn how to make interactive campaigns
  • Collaborate with students from media and fashion
  • Access to the incubation centre, providing you with support to set up your own business and progress your innovative ideas

Work experience

To help you to get the best chance of securing employment when you finish your course, our Careers and Employability service can help you find relevant work experience during your course to help compliment your portfolio.


  • Marketing executive
  • Advertising planner
  • Social media manager
  • Public relations officer
  • Events manager
  • Digital marketing manager
  • Account manager
  • Content specialist

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