Ravensbourne University London
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Fashion Promotion allows you to create brand campaigns that attract consumers and influencers to brands within the industry. This course will teach you the skills and techniques needed to effectively communicate and market fashion in this fast moving sector.

This course will give you the essential skills that you need to build, promote and maintain dynamic fashion brands. Our students develop their voice over a number of digital platforms including film, magazines and social media. As well as working individually, we aim for our students to participate in the industry and link with other live campaigns. The course is delivered through a combination of practice and theory-based learning. Teaching staff and visiting professionals from the fashion promotion industry support you and help you to make decisions about your future in the sector.

Fashion promoters often work as brand managers, campaign managers, art directors, advertising and promotion managers, fashion photographers, writers and social media experts within the fashion industry.


3 years full time

Validating body
Ravensbourne University London

Selection criteria

Students should ideally have a background in art, creative media, or design.

We welcome applicants who are able to demonstrate their abilities through the submission of a relevant portfolio showing their skills, abilities and suitability to the course.

When assessing if an applicant meets our entry requirements we may also consider the combination of a portfolio and academic qualifications, progress made during studies and/or relevant work experience.

Read our interview and portfolio advice.

What your course will look like


You will be continually assessed through preparation of written and project work. Assessment in the final year is through dissertation, major project, and portfolio.

Year 1

You will build knowledge and awareness of brand principles and the basics of how to bring together a fashion campaign. Alongside this, you will learn key skills in photography, film, graphics, illustration and social media. We encourage you to start thinking about your contextual studies research throughout this year.


Real life example of a retail and PR report on Charlotte Tilbury created by Hannah Doughty

Year 2

You will gain greater understanding of multi-platform campaign building. At the same time, you will develop skills in building websites, writing market reports and creating fashion television. Our students go live at this stage, taking on a three-month industry internship.

Year 3

You will be assessed on four components in your final year and we ask you to create a final major project from inception to realisation. You will also work on a range of national and international competitions to showcase your skills and build a well-rounded professional portfolio. We ask you to show your contextual studies research in a long form dissertation.


Successful completion of this course can lead to postgraduate study in MDes Design Management Innovation and MDes Luxury Brand Management Innovation.

Entry requirements

Students will normally be expected to possess five GCSEs (grade C/level 4 or above) or equivalent (including English) and also to hold at least one of the below or equivalent UK or international qualifications.

Qualifications accepted:

  • 2 A levels, grade C or above
  • 4 AS levels, grade C or above
  • 2 vocational A levels, grade C or above
  • Level 3 Foundation Diploma or National Diploma
  • Advanced Diploma, grade C or above
  • International Baccalaureate, 28 points or above

Top reasons to apply for this course

  • Multi-award winning course
  • Broad based course covering the fundamentals of marketing and advertising within fashion promotion allowing the Learner to develop their own creative pathway
  • Outstanding teaching from senior industry experts, with direct contacts to the professions and industry with state of the art facilities in an award winning building
  • An ambitious nurturing environment and very high recruitment rates into industry
  • Leading industry guest speakers Alexandra Shulman (Editor Vogue), Colin MacDowell (Fashion writer and commentator, Sunday Times), Barbara Hulamicki (Biba)
  • Accredited work placement

Key study topics

  • Globally focussed course looking at all aspects of fashion promotion in the digital age
  • Using current software programmes in relation to graphics, editorial, photography and multi-channel delivery
  • Live project brief opportunities.
  • Take part in awards and fashion shows/events
  • Fashion history, theory and context
  • New developments in fashion promotion
  • Opportunity to develop fashion film skills
  • Fashion market research, fashion forecasting and concept development
  • Fashion visualisation
  • Fashion merchandising
  • Fashion writing


  • Advertising and marketing
  • Buying
  • Copywriting
  • Fashion journalism
  • Fashion film director/producer
  • Creative direction
  • Brand Management
  • Visual merchandising
  • Public relations
  • Fashion photography
  • Fashion graphics


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