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The rapid development of new digital technologies coupled with globalisation and increased competition from other markets means that the UK's creative industries must work hard to stay ahead. With this in mind, there has never been a greater need for strong and decisive leadership.
Professionals working across the creative sectors are experiencing rapid change. Increased commercial demands and advances in technology are tightening budgets and project time-frames, while public pressure for more transparent and ethical operations are putting businesses under increased scrutiny.
Innovation against this industry backdrop is challenging, but businesses must find ways to overcome these obstacles if the UK is to maintain its position as a world leader for the creative industries.
Good leadership and management can have a significant impact on organisational performance in both the immediate and longer-term. To guide creative businesses through these critical times, the sector is calling upon the brightest leaders and managers to create environments that foster creativity, while effectively working to these commercial constraints.
To spearhead an ethical business model, the sector also needs conscious leaders that can help bring about real positive change. Managers and leaders working in this space must adopt a holistic approach to understand stakeholder needs and drive forward strategic business plans with total clarity.
Ravensbourne University London
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