BA (Hons) Fashion Buying and Brand Management

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BA (Hons) Fashion Buying and Brand Management is now accredited by The Textile Institute.

This course, accredited by the Textile Institute, has been designed to give students both a practical and theoretical understanding of fashion buying, merchandising, sourcing, product development brand and quality management of the supply chain from concept to consumer.

You will learn about forecasting trends, consumer behaviour, psychographic profiling and what makes people buy. You will gain practical knowledge about the product development process including fabric selection and testing, colour management, quality management and sustainability. You will learn about predicting the trend, planning the range, building the brand then how to protect and promote it.

The course aims to develop your creative skills as well as problem-solving, organisational, planning, promotional and management skills. CAD lessons will facilitate creative presentation while other CAD/CAM management tools will also be experienced in preparation for industry.

You will study through a mix of practice and theory based learning and will benefit from the opportunity to collaborate with students from other disciplines as well as top brands

On graduation, you will be well prepared to pursue a role within the fashion industry. Graduates will work in fashion forecasting, buying, merchandising, product development, fabric sourcing, marketing, visual merchandising, and brand management.

Course details



3 years full-time

See below

Validating body
University of the Arts London (UAL)

Entry requirements

Students will normally be expected to possess five GCSEs (grade C/level 4 or above) or equivalent (including English) and also to hold at least one of the following or equivalent UK or international qualification.

Students are also normally expected to possess at least one of the following (or equivalent) UK or international qualifications:

  • 2 A levels, grade C or above
  • 4 AS levels, grade C or above
  • 2 vocational A levels, grade C or above
  • Level 3 Foundation Diploma or Level 3 Extended Diploma
  • Advanced Diploma, grade C or above
  • International Baccalaureate, 28 points or above

Students may also be asked to submit a portfolio, showreel or other examples of creative or technical practice, and invited to interview if shortlisted.

Admission queries:

What your course will look like


You will be continually assessed through written and project work, and in the final year assessment is through dissertation and portfolio.

Year 1

You will build fundamental skills in fashion forecasting, buying from concept to consumer, brand buying, management and promotion. You will be taught digital communication skills to communicate brand identity and will be encouraged to think about your personal brand signature. We encourage you to start thinking about your contextual studies research throughout this year.

Year 2

You will gain a greater understanding of managing your personal brand and will work in creative collaboration with industry partners and students from other disciplines. Merchandising and visual merchandising are taught in the context of real industry practice. Every student will be given the opportunity to undertake a work placement and participate in manufacturing visits to echo the fashion buyer’s role.

Year 3

We ask you to show your contextual studies research in a written or visual dissertation. You will further build on your skills in consumer research and trend prediction to make the case for a gap in the market to launch a new brand. You write a market research report, create a brand proposal, range plan, tech packs and produce a range of creative outcomes.


Successful completion of this course can lead to postgraduate study in MA Fashion, MDes Luxury Brand Management



 More information

6 reasons to apply for this course

Reason 1

Special focus on fashion forecasting

Reason 2

Unique focus on product development and product knowledge

Reason 3

The only course to offer colour discrimination testing

Reason 4

Accredited by the Textile Institute and with a strong focus on fabric knowledge

Reason 5

Manufacturing and supplier visits

Reason 6

Overseas trip opportunity

Key study topics

  • Industry structure
  • Fashion market research
  • Consumer profiling and identification
  • Fashion forecasting and trend prediction
  • Fashion buying and product development
  • Fashion market research
  • Merchandising
  • Visual merchandising
  • Fashion brand management and promotion
  • Accredited work placement

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