Ravensbourne University London
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BA (Hons) Fashion Buying and Brand Management

This course has been designed to give students both a practical and theoretical understanding of fashion buying, merchandising, sourcing, product development brand and quality management of the supply chain from concept to consumer.

You will learn about forecasting trends, consumer behaviour, psychographic profiling and what makes people buy. You will gain practical knowledge about the product development process including fabric selection and testing, colour management, quality management and sustainability. You will learn about predicting the trend, planning the range, building the brand then how to protect and promote it.

The course aims to develop your creative skills as well as problem-solving, organisational, planning, promotional and management skills. CAD lessons will facilitate creative presentation while other CAD/CAM management tools will also be experienced in preparation for industry. 

You will study through a mix of practice and theory based learning and will benefit from the opportunity to collaborate with students from other disciplines as well as top brands.


3 years full-time

Validating body
Ravensbourne University London

What you
need to know

Entry requirements

Students will normally be expected to possess five GCSEs (grade C/level 4 or above) or equivalent (including English) and also to hold at least one of the below or equivalent UK or international qualifications.

Qualifications accepted:

  • 2 A levels, grade C or above
  • 4 AS levels, grade C or above
  • 2 vocational A levels, grade C or above
  • Level 3 Foundation Diploma or National Diploma
  • Advanced Diploma, grade C or above
  • International Baccalaureate, 24 points or above

Selection criteria

You will be expected to attend an interview where we can find out about you, your work experience and/or progress made during studies, your skills, abilities, suitability to the course.

Please note that a portfolio is welcome but not required.

Course structure


You will be continually assessed through written and project work, and in the final year assessment is through dissertation and portfolio.

Download programme specification

Year 1

You will build fundamental skills in fashion forecasting, buying from concept to consumer, brand buying, management and promotion. You will be taught digital communication skills to communicate brand identity and will be encouraged to think about your personal brand signature. We encourage you to start thinking about your contextual studies research throughout this year.

FHEQ Level 4

C18101 Themes in Contemporary Culture

FBM18102 International Fashion and Trend Forecasting

FBM18103 Fashion Insider Methods and Tools

FBM18104 Fashion Buying and Product Development

FBM18105 Brand Buying and Promotion

Year 2

You will gain a greater understanding of managing your personal brand and will work in creative collaboration with industry partners and students from other disciplines. Merchandising and visual merchandising are taught in the context of real industry practice. Every student will be given the opportunity to undertake a work placement and participate in manufacturing visits to echo the fashion buyer’s role.

FHEQ Level 5

C18201 Big Ideas and Philosophies

EFBM181 Range Planning for Brands

EFBM182 Creative Visual Merchandising

FBM18202 External Brief – Manufacturing and Sustainability Proposal

FBM18203 Merchandising and Visual Merchandising for Fashion

FBM18204 Fashion Product and Industry Practice

Year 3

We ask you to show your contextual studies research in a written or visual dissertation. You will further build on your skills in consumer research and trend prediction to make the case for a gap in the market to launch a new brand. You write a market research report, create a brand proposal, range plan, tech packs and produce a range of creative outcomes.

FHEQ Level 6

C18301 Dissertation

FBM18302 Market, Trend and Gap Analysis

FBM18303 Brand Proposal and Personal Promotion


Successful completion of this course can lead to postgraduate study in MA Fashion, MDes Luxury Brand Management

Key study topics

  • Trend forecasting
  • Consumer profiling and identification
  • Fashion market research
  • Fashion buying and product development
  • Merchandising
  • Visual merchandising
  • Manufacturing and sustainability
  • Fashion brand management and promotion
  • Business planning

Top reasons to apply

  • 94% of students are satisfied with the quality of the course - NSS results 2019
  • We create uniquely skilled graduates with a creative flair and business mind
  • Top industry guest lecturers
  • Staff who teach and work in the industry ensuring the course stays relevant
  • Close collaboration with industry
  • Option to attend the sustainable study trip to Sri Lanka
  • Access to covetable industry resources WGSN, Edited, Mintel and LSN Global
  • Free Adobe suite software, and access to a £300 laptop bursary
  • Accredited work placement


  • Brand management
  • Marketing
  • Visual merchandising
  • Buying
  • Fabric sourcing
  • Merchandising
  • Product development
  • Brand consultant
  • Trend forecasting

Graduates and careers

75% of graduates are in first destination career roles.

Past graduates have found roles as buyer's administration assistants, merchandising administration assistants, and visual merchandisers in well-known companies like Net-A-Porter, Harvey Nichols, Liberty, Urban Outfitters, Mackintosh, Asos, River Island, and Kurt Geiger.

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