Ravensbourne students win four prizes at New Blood Awards

The New Blood Awards - pencil trophies

Article by: David Millett

Publication date:

Our third-year BA (Hons) Advertising and Brand Design students have won an incredible four awards at the 2022 D&AD New Blood Awards, one of the most important advertising competitions in the world.

Ravensbourne students will take home four ‘pencil’ trophies at the awards, which are considered a global benchmark for new talent in branding and advertising. Competition for these distinguished awards is fierce – thousands of students from well over 100 different countries enter each year.

We are extremely proud that four groups of our students have been named as winners, which is an amazing achievement. The winners are Marius Nordström and Oscar Sandgvist; Zain Ilyas and Calvin Kasule, Ivan Donadio, Jood Alasfoor and Taohid Miah, and Petter Ogren and Adam Thornell Bergvall.

The New Blood Awards are extremely well regarded by the creative industry, and having a 'pencil' to their names will open doors as they step out into the professional world.


The 'pencils' come in varying levels, including wood, graphite, yellow, white and black. The grades awarded to each team will be revealed during an awards ceremony on Thursday 14 July 2022.

Including this latest batch, our advertising and brand design course has now won a 11 'pencils' total in the last five years, solidifying our graduates as among the world's best.

The awards present briefs set by real clients, which are then judged by the industry’s top creatives. It is open to advertising, design, digital and marketing students, recent graduates and emerging creatives worldwide. It’s an unparalleled opportunity to get a head start and land a job in the creative industry.

This year, 18 of the most recognisable brands in the world invited entrants to fulfil their briefs, including Disney, Netflix, Audible, the BBC, Duolingo, Google, Penguin, Snapchat, Walkers, and many more.

Find out more about the projects created by our four groups of winners below!

modular whisky bottles - New Blood Award winner

Marius Nordström and Oscar Sandgvist for ‘Optimising without compromising’

Designed for the scotch whisky brand ‘Chivas Regal’, the team created a unique modular whisky bottle range, built around their concept of breaking out of the moulds created by society.

Check out their campaign on the D&AD website

New Blood Awards XL recordings the confession

Zain Ilyas and Calvin Kasule for ‘The Confession’

The team created an interactive website, titled ‘The Confession’, which pays homage to the soul musician Bobby Womack. It was designed for a joint brief from the web design software ‘Editor X’ and record company ‘XL Recordings’.

Check out their campaign on the D&AD website

New Blood Awards Netflix mirrors campaign

Ivan Donadio, Jood Alasfoor and Taohid Miah for ‘Stories to Reflect On’

The team created a series of installations to celebrate Netflix’s non-English shows. Audiences sometimes struggle to relate to non-English language shows, so they created a series of mirror installations. These featured quotes from the shows' characters and contextualised them with similar statistics and facts from the UK.

Check out their campaign on the D&AD website

New Blood Awards BBCEEDS campaign

Petter Ogren and Adam Thornell Bergvall for ‘BBCEEDS, the brand that grows with you’

The team created a brand called ‘BBCEEDS’, an educational environment that enables children to take control and create their own world. As they populate the world with things they like, the world creates new learning opportunities tailored to their interests.

Check out their campaign on the D&AD website