BA (Hons) Digital Content Creation

• Photography
• Videography
• Motion graphics
• Podcasting
• Social media marketing
• Search engine optimisation
• Copywriting
• User experience
• Design
• App prototyping
• The future of the digital landscape

If you are studying the BA (Hons) Digital Content Creation with Integrated Foundation Year version of this course, key topics of your integrated foundation year will include:

• Core principles of media communication design
• Narrative construction and structure
• Symbolism, meaning, and interpretation
• Colour theory and aesthetic principles
• Character development and genre exploration
• Sequencing techniques and timing
• Editing, lighting, and sound design
• Mise-en-scène and visual composition techniques
• Proficiency in software and applications (Photoshop, Lightroom, Premiere Pro, After Effects, Audition)
• Comprehensive understanding of the production process: Pre-production, Production, and Post-production
• Social, cultural, ethical, and technological considerations (AI, data privacy, representation, and inclusivity)
• Utilisation of digital labs, photography studios, broadcasting, and multimedia facilities

In the first year, you'll learn the basics of digital marketing and experiment with photography, video, podcasting, web design, and copywriting.

You’ll explore graphic design principles, branding, and SEO techniques to help audiences find content. You'll also study digital ethics, consumer psychology, and start pitching to clients.

Modules:

• Video Content Production
• Storytelling with Photography
• Brand Design
• Content Marketing
• Professional Life Practice - Developing your Practice  
• Professional Life Practice - Exploring your Practice

In your second year, you'll deepen your skills in social media marketing and brand strategy.

You’ll explore advanced video production, including motion graphics and animation, and apply user research to design an app prototype.

You’ll also focus on building professional connections, staying updated on industry trends, and gain hands-on experience through a work-based learning opportunity.

Modules:

• Social Media
• Digital Storytelling
• UX and App Prototyping
• Professional Life Practice (Applying your Practice)
• Work-Based Learning

In your third year, you'll refine your skills and prepare for life after Ravensbourne by responding to client and competition briefs and collaborating with peers.

You’ll build a portfolio that highlights your best work, boosting your employability and showing you’re industry-ready.

In your final semester, you'll research the future of the digital landscape and develop a creative marketing strategy, informed by audience insights and market analysis, then bring it to life.

Modules:

• Live and Competition Briefs (e.g. D&AD New Blood competition).
• Professional Life Practice (Situating your Practice)
• Planning, Strategy and Creation
• The Future of the Digital Landscape

At Ravensbourne we accept a wide range of qualifications for entry onto our courses, whilst also considering the context in which they were achieved. For this course, we would usually require a GCSE Grade 4 or above in English in addition to any of the below;

• Two A Levels at grade CC or above
• BTEC Extended Diploma at grade MPP
• UAL Level 3 Extended Diploma
• T Level (pass or above)
• Access to Higher Education Diploma
• International Baccalaureate at grade 24 or above
• Other/Mixed qualifications equivalent to 64 UCAS Tariff points

At Ravensbourne we take a flexible approach to admissions, as we want you to know exactly what you need to achieve in your exams to guarantee a place on the course. We still think exams are important and look forward to hearing about your successes, but we place just as much importance on the work you will share with us as part of our interview and/or portfolio process.

Selection criteria:

Students should ideally have a background in art, creative media, or design. Applicants are expected to submit a portfolio of work which shows a range of their skills and demonstrates why they would be a good fit for the course.

We may also consider a combination of portfolio and academic qualifications and take into consideration progress made during studies and/or relevant work experience.

UK students

Simply select your chosen start date using the 'Apply now' dropdown at the top of this page, and you will be directed to the appropriate course page on the UCAS website. The UCAS code for this course is located in the course overview bar at the top of this page. 

The UCAS website will guide you through the simple application process. You can also apply through your school or college using the UCAS system.

Learn more: how to apply for an undergraduate degree course

The entry requirements for this course can be found in the relevant section above.

International students

International students can apply directly via our Online Applicant Portal. Please see bespoke advice for international students in the dedicated accordion item below. 

For information on study routes, visa requirements, studying in England,  language and entry requirements, application requirements and access to international agents, please visit our international section.

Quick links:

• How to apply
• International Education Agents
• Visas and immigration
• Student visa CAS deposit refund
• International student FAQs

Admission onto this course is also subject to successful completion of an interview and portfolio (or showreel). 

If you wish to study our BA (Hons) Digital Content Creation degree course, we will need to see examples of previous of digital media and/or design work that showcases your suitability for the course. 

This could include:

• Video
• Photography
• Audio
• Graphic design
• Website and/or social media content. 

This page offers great tips for completing your portfolio/showreel and preparing for your interview. 

Admission onto this course is also subject to successful completion of an interview and portfolio (or showreel). 

If you wish to study our BA (Hons) Digital Content Creation degree course, we will need to see examples of previous art, new media and/or design work that showcases your suitability for the course. 

This page offers great tips for completing your portfolio/showreel and preparing for your interview. It also details our specific requirements. 

The course is uniquely tailored for students wishing to pursue a career in:

• Digital marketing
• Social media marketing
• Social media producer
• Digital content marketing
• Digital content creation
• Content writing
• Content producing
• Video Production.

Find out more about our tuition fees and whether you qualify for financial support during your studies. 

Key links:

• Undergraduate fees and funding
• Paying your fees
• Scholarships, bursaries and other discounts

If you have any questions, we'd love to hear from you. 

Get in touch with a member of our admissions team:

T: +44 (0) 20 3040 3998

E: [email protected]

If you have specific queries about being an international student, contact [email protected]

For general information, call +44 (0) 20 3040 3500

You can also chat to our students