Course overview

  • Starts: Sept 2021 / Sept 2022
  • Duration: 3 years
  • Mode: Full time / BA or Bsc
  • UCAS code: N500
  • Fees: UK: £9,250 / INT: £16,500

Ideal for: commercially-minded digital creatives who wish to harness online platforms to deliver effective digital marketing campaigns

Reach your audience. Smash your goals.

When you graduate with a digital marketing degree from Ravensbourne University London, you will learn to leverage digital marketing tools to design and deliver outstanding digital marketing strategies across the campaign lifecycle.

You will be able to reach into the hearts and minds of your audience and cater to their wants and needs in the digital space. Achieve, evaluate and present successful business outcomes and develop both a creative and technical skillset. Choose between a BA and Bsc pathway in year three.

Why study this digital marketing degree?

  • Flexible routes to suit your passion
  • State-of-the-art Augmented (AR) and Virtual Reality (VR) facilities
  • Create engaging, interactive, multi-channel digital marketing campaigns
  • Collaborate with fellow students from media and fashion
  • Gain support setting up your own business and progressing ideas
  • Set yourself up for agency, in-house or self-employment
  • Design, deliver and evaluate strategies and campaigns from end to end
  • Tap into exceptional industry connections

With access to our state-of-the-art augmented and virtual reality facilities, this digital marketing course will give you an overview of the digital technology landscape and the tools used to connect businesses with new and current customers

It will thoroughly prepare you for industry by giving you an overview of the digital landscape and the strategic marketing principles used today. You will be delivered an exciting blend of real-life experience underpinned by academic rigour to propel you in your future professional career, whether you envisage yourself working for an agency, in-house, freelance or setting up your own digital marketing business. 

This online marketing course looks at how digital technology can be used to deliver successful marketing campaigns by knowing, targeting and delivering to your audience. You will learn to plan and execute engaging omnichannel campaigns across various digital platforms, such as search engines, social media and email. 

During your studies, you’ll have the opportunity to focus on digital marketing concepts and techniques and gain an understanding of the technologies that underpin them. You’ll develop the knowledge, creative and technical skills to design, deliver and evaluate digital marketing strategies and campaigns from end to end – from viral videos to personalised web content.

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BA or Bsc? The choice is yours

This reputable digital marketing degree is divided into two strands. Firstly, the BA Honours avenue will expose you to the strategic side of digital marketing. You will examine how brands build value with the use of digital technologies and social media, whilst developing the creative and technical insight to gain competitive advantage.

The BSc pathway will provide you with a critical appreciation of digital marketing strategies and the elements they cover, including website development, analytics, consumer behaviour, social media marketing, digital campaign planning, and the technical and practical data analysis skills. You will learn how each are aligned to form a joined-up marketing strategy.

You do not need to state which pathway you wish to take at application phase.

Key study topics

  • Digital marketing basics
  • Marketing data analysis
  • Web design and development
  • Internet of Things (IoT) and digital creation
  • Social media marketing

The specifics

Facilities

Print shop at Ravensbourne University

Print shop at Ravensbourne University

Our Print Shop team will help you with all your printing needs. Whatever the size or material you want to work with, we can help. Bring your ideas up to scale with our large format printer and create printed designs for fabrics or textiles with our screen printing facilities.

Find out more.

 

Staff in the Kit Store

Kit Store at Ravensbourne

As a digital student, you'll need access to equipment relevant to your course that will support your learning.

The Kit Store provides a wide range of equipment that students can borrow to complete their projects. Staff can also borrow equipment to deliver their practical sessions. 

It houses a wide range of equipment from industry standard manufacturers, including cameras, audio, lighting, and more.

Staff at the Kit Store are trained in various relevant departments and are available to give advice on all the equipment within the store, to help you realise your project.

Find out more.

Girl sitting in library

Library at Ravensbourne

The Ravensbourne University library has a large collection of print, online and multimedia resources available for staff and students to use.

Find out more.

Why choose Ravensbourne?

  1. Personal and specialist: you are a face and a story – not a number
  2. A vibrant, creative hub in the heart of London – next to the O2 Arena
  3. Boost employability with excellent industry links with mega brands
  4. Excellent post-graduation employment rate
  5. Best creative graduate salary rate among specialist universities in the UK
  6. Cutting-edge technologies and facilities in an award-winning building
  7. Mix with creatives from over 90 countries in a diverse city

Learn more: Ravenbourne University London's culture and community

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