AR prospectus cover
Currently reading: How to use the AR experience
We worked with the immersive content studio VISUALISE to bring our ‘Create change’ message to life on the front cover of our brand new prospectus. Find out how to use the augmented reality (AR) filter and how it was created.
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VISUALISE AR prospectus cover
Watch our brand new prospectus cover come to life to reveal our 'Create Change' message.
Read on to find out how this was created.
How to use the AR experience
- Make sure you have the latest version of Instagram downloaded on your phone.
- Scan the QR code on the cover to open the filter in Instagram
- Line up the image with the cover to start the animation. (For best results, position your camera straight on with the prospectus and always keep it fully in frame)
- Share!
You can easily share the AR experience, and we’d love you to tag us @RavensbourneUK so we can see it out in the world.
While using the filter, simply press the capture button for a screenshot, or press and hold for a video. Once you've got your capture, it takes you straight into the story posting process.
How we made it
The team at VISUALISE created the animation using software called Cinema 4D and techniques called dynamics, expressions and MoGraph effectors to help create the illusion of movement.
The AR experience was then built in the programme Spark AR using the target tracker to trigger the animation when the camera is pointed at the cover. Spark AR was also used to create the trail effect using technology called particle emitters, used to simulate special effects, like the ones you'll see in our own animation.
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Learning AR skills at Ravensbourne
If you are keen to learn how to use software such as Cinema 4D and Spark AR, then you'll be interested to know that several of our courses can teach you these skills.
Our BA (Hons) Motion Graphics, BA (Hons) Graphic Design and BA (Hons) UX UI User-Experience and User-Interface Design students learn to use both Cinema 4D and Spark AR.
Students on our BA (Hons) Advertising and Brand Design course can learn to use Cinema 4D too.
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Our graduates go on to carve impressive careers, including BA (Hons) Editing and Post Production Jack Østergaard-Churchill. He currently works as an immersive creative technologist at VISUALISE – the company which created the AR front cover animation of this prospectus!”