BA (Hons) Fashion Promotion and Communication

The flexible design of this fashion marketing course will enable you to tailor your studies to your individual fashion media passions. You will explore creative areas including:

• Fashion photography
• Film
• Advertising and digital marketing
• Digital communication
• Fashion styling and media production
• New media
• Social media
• Graphic design
• Brand communication

If you are studying the BA (Hons) Fashion Promotion and Communication with Integrated Foundation Year version of this course, key topics of your integrated foundation year will include:

• Basics of fashion promotion, buying, and brand communications
• Conceptualisation and direction in fashion design
• Fashion illustration and life drawing techniques
• 3D draping and garment construction on the stand
• Techniques in fabric manipulation and digital printing
• Fashion styling and photography
• Brand identity management and creative leadership
• Prototyping, atelier practices, and digital tool usage
• Understanding industry trends and audience expectations

If you choose to add an Integrated Foundation Year on this course, you will be first introduced to the fundamental principles of fashion. Your foundation year gives you the time, space and support to explore your strengths, build confidence and prepare for the demands of project-based, industry-focused learning. Modules are as follows:

• Module 1: Diagnostic exploration - making informed choices
• Module 2: Technical - Technical knowledge in practice
• Module 3: Specialist - Innovating specialist practice
• Module 4: Integration - Integrated practice for progression to Higher Education

  * - modules are subject to revalidation

You’ll develop a thorough grounding in brand principles - understanding what defines a brand’s identity and how those values are communicated through fashion marketing, media production and content creation. You’ll be introduced to the fundamentals of campaign creation, exploring how creative concepts are shaped, structured and brought to life across a range of platforms. 

You’ll also build practical expertise across core disciplines including photography, film, graphics, illustration and social media – each explored in relation to the others, giving you a versatile, well-rounded skillset. 

Modules may include*: 

• Key Concepts in Fashion Media, Culture and History 
• Promotion and Communication Design 1 
• Exploring Fashion Marketing and Advertising: Perception and Storytelling 
• Promotion and Communication Design 2 
• Professional Life Practice: Developing your Practice 
• Professional Life Practice: Exploring your Practice 

*Subject to change.

You’ll deepen your understanding of multi-platform campaign building, developing the strategic and creative skills to plan and execute work that communicates effectively across a variety of channels and audiences. You’ll expand your technical and professional skillset, gaining experience in fashion media production, world-building and practice-based research. 

A defining feature of second year is the transition into real-world practice. You’ll take on a work-based learning opportunity, applying your knowledge and skills in a professional context - bridging the gap between academic study and industry. 

Modules may include*: 

• Critical Discourse in Fashion Promotion and Communication 
• Digital Production, Interaction Design and Visual Communication in Fashion 
• Fashion Narrative, Interfaces and Creation 
• Professional Life Practice: Applying your Practice 
• Work-based learning 

*Subject to change.

Your final year brings together everything you’ve learned, demonstrating the full breadth of your creative and strategic abilities through four assessed components. Central to this is the Final Major Project - an ambitious, self-directed body of work that takes you through every stage of the creative process, from initial concept and research through to a fully realised outcome. 

Alongside this, you’ll develop your professional practice and have opportunities to showcase your talents to a wider industry audience - graduating with a polished, well-rounded portfolio ready to take into industry. 

Modules may include*: 

• Concept Development and Experimentation 
• Final Major Project (Body of Work) 
• Fashion Media Curation, Presentation and Public Installation 
• Professional Life Practice: Situating your Practice 

*Subject to change.

Fashion Promotion and Communications includes a fully accredited work placement, giving students the opportunity to apply their learning in a professional environment. Recent placements include Urban Outfitters, Wonderland Magazine, Ralph Lauren, Ralph & Russo, Paul Smith, Karen Millen, Harvey Nichols, Fashion Scout, Exposure PR, AllSaints, Black Diamond Films, Duck Productions, Zandra Rhodes, 1801 London and Sane Communications.

We accept a wide range of qualifications for entry onto our courses, whilst also considering the context in which they were achieved. For this course, we would usually require a GCSE Grade 4 or above in English in addition to any of the below;

• Two A Levels at grade CC or above
• BTEC Extended Diploma at grade MPP
• UAL Level 3 Extended Diploma
• T Level (pass or above)
• Access to Higher Education Diploma
• International Baccalaureate at grade 24 or above
• Other/Mixed qualifications equivalent to 64 UCAS Tariff points

Selection criteria:

Students should ideally have a background in art, creative media or design. Admission onto this course is also subject to a successful portfolio review. 

We may also consider a combination of portfolio and academic qualifications and take into consideration progress made during studies and/or relevant work experience.

If you wish to study our BA (Hons) Fashion Promotion and Communication course, we will need to see examples of previous work that showcases your suitability for the course. 

Please provide the following for your portfolio review:

• The portfolio can be either digital or physical
• 12-15 portfolio pages, this may require you to edit your work
• Photography and film work films need to be in Quicktime files or uploaded onto Youtube or Vimeo so that the lecturer can view them on their laptop
• Work which demonstrates use of graphics and graphic layouts
• Theme-boards or trend boards which they can articulate, which showcase your thinking. We are keen to see how your research development has resulted in your finished pieces
• 1 or 2 good projects from conception to realisation
• A written piece of work, this can be on any subject but needs to be printed out, need to be able to also leave a copy

All the above has to be no more than 15 pages.

Overseas students

• All work must be made by the applicant
• 12 - 15 pages maximum
• Size A3 is ideal but we see work which is A2 , A1 or A0.
• Aim to show 3 projects which demonstrate design thinking - Research, ideas development, realisation / outcome
• Visual language / creative thinking:
• Drawings / illustrations
• Concept boards / Mood boards / Storyboards
• CAD skills ( Photoshop, InDesign, Illustrator, film editing software)
• Graphics - layouts and use of typography
• Photography
• Film
• Sketchbooks and scrapbooks
• Evidence of good written English 

This page offers great tips for completing your portfolio. 

At Ravensbourne we accept a wide range of qualifications for entry onto our courses, whilst also considering the context in which they were achieved. For this course, we would usually require a GCSE Grade 4 or above in English in addition to any of the below;

• Two A Levels at grade DD or above
• BTEC Extended Diploma at grade PPP
• Other/Mixed qualifications equivalent to 48 UCAS Tariff points

At Ravensbourne we take a flexible approach to admissions, as we want you to know exactly what you need to achieve in your exams to guarantee a place on the course.

Selection criteria:

Students should ideally have a background in art, creative media or design.

There are no interview or portfolio requirements for this course.