Graphics and Design


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Posters, advertisements, packages and magazines are just some of the print mediums that rely on graphic design to convey ideas and thoughts. But graphic design is so much more than attractive visuals. It has become an integral tool for online and offline marketing, gaming, motion, animation, film and much more.

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The past decade has seen a massive surge in graphics and design and the UK now has the second-largest design sector in the world and the largest in the whole of Europe. The sector has grown exponentially in the last ten years, increasing more than 70% since 2010.

British design can be characterised for its individual and provocative style. It has developed a global reputation for its unorthodox use of bold colours and textures, all the while retaining an appreciation for the traditional

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Creative industries

Whether you are a physical or digital designer, the most successful creators use applied design thinking to solve creative problems and influence decision making.

While graphic design is about combining text and graphics to communicate a message in a visual format, product design is about reimagining and creating objects for mass production. Motion graphics and games design bring visual elements to life through movement and the creation of interactive experiences.

Roles that designers work within in are vast in scope and all depend on your particular specialism. While physical designers create for an array of product packaging, furniture, medical and electronic goods, digital designers might find work in advertising, marketing or in the creation of virtual spaces such as games or apps.

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