Concept and creative process
Ruby Wax presents a selection of some of the world's funniest advertisements and includes an insight into the viewing habits of her fellow Americans. Design group Jump devised a scenario for the titles of ‘Ruby Wax’s Commercial Breakdown’ which paid tongue-in-cheek homage to the then icons of television advertising – Ferrero Rocher chocolates, Yellow Pages, Wonderbra, Direct Line Motor Insurance and the Dulux dog. This gave Ruby plenty of scope for comic reaction, filmed live action, as she was making her way to the studio set.