The Richard Dimbleby Lecture (1980)

Concept and creative process

‘The Richard Dimbleby Lecture’ was a yearly one-off lecture by a distinguished person. In 1980 it was Lord Denning, Master of the Rolls, our longest serving judge at the time, who took to the podium to give the ninth annual lecture, broadcast live from the Royal Society of Arts. Every year a portrait was created for the title sequence and that year a bas-relief portrait of Richard Dimbleby was supplied by the production. As the image was within a square, I decided to create the logo within a square as if on the back of the relief. In order to give a three dimensional feel, the logo was cut out of perspex so that it would be seen in relief as it pivoted. The two models were shot separately, single frame on a model mover and lined up to look as if they were one object. The shoot involved a single frame revolve of the model at the same time as a track back and a pan up of the camera - three consecutive moves for each frame shot. The sequence was filmed on 35mm at Stewart Hardy Films by Doug Adamson.

Graphic Designer and Creative Director - Liz Friedman.

The Richard Dimbleby Lecture invitation