Concept and creative process
Titles for a Saturday morning pop magazine off-shoot of 'The O-Zone'. Following the redesign of pop music magazine programme ‘The O-Zone’, BBC Music Entertainment in London commissioned the broadcast design team at BBC Resources at New Broadcasting House in Manchester to produce an identity – including logo, onscreen design system and title sequence - for the new pop music news programme ‘The Pop Zone’. The client at BBC Music Entertainment was producer Paul Smith. BBC Resources designers Gregory Millar and Gareth Price were supported by senior designer Mark Allen.
In time to a pulsating soundtrack, multi-coloured animating shapes move to reveal young people dancing to ‘The Pop Zone’ theme tune. The sequence climaxes with the appearance of ‘The O-Zone’ logo which spins around to become ‘The Pop Zone’ logo. The sequence was edited and post-produced in-house at the BBC in Manchester.