Concept and creative process
‘O’Donnell Investigates … The Food Connection’ was one of four programmes in the series, others focused on Drink, the Food Industry and Age. Production footage used in the titles for ‘Food’ focused on the investigative Dr Michael O’Donnell on the case. The only design input was to iris in on his head to motivate the forming of his name as the programme title and subsequently the superimposition of the subtitle.