Concept and creative process
BBC Youth & Entertainment commissioned the broadcast design team at BBC Resources at New Broadcasting House in Manchester to produce an identity – including logo, onscreen design system and title sequence - for a weekly Sunday programme about contemporary culture called ‘Hype’. The programme included showbiz news, celebrity gossip, features and exclusives presented by Ortis, Emma B and Jonathan Wilkes. BBC Resources designers Gregory Millar and Gareth Price were supported by senior designer Mark Allen.
The sequence uses a bold piece of pounding music combined with a rolodex style moving background containing animating graphic symbols, which eventually resolves to the ‘Hype’ logo. The sequence was edited and post-produced on Quantel Harry at 4:2:2 in Manchester.