Concept and creative process
Titles for an educational series of three programmes investigating the so-called microelectronics revolution. The title sequence by Charles McGhie demonstrated how
one of the new computer-controlled robots that were coming on-stream in industry could be programmed to build a title logo from separate block components. The sequence was filmed live action in a studio and showed the robot’s ability to locate, lift, turn and place the elements of the design to form the programme logo.