France Means Business - programme sequence (1993)

Concept and creative process

‘France Means Business' was a five-part series on the workings of French business, seen from the inside - in boardrooms, offices and on the shop floor. The title sequence for the programme reflected, in a 3D computer generated, Art Deco style animation sequence, both the modern world of industry and the French respect for heritage. This same styling carried over into some of the programme's content.

Designer/Director - Anne Smith (now Kelt).

Winner of a Broadcast Design Association International Silver Award.

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