BBC2 Personality ident - The Big Read (2003)

Concept and creative process

This BBC Two ident was created in the era of the 'Personality' idents (2001-2007) when the '2' became anthropomorphised and could 'grow' robot-like arms and hands at will and adopt a more proactive role in the animated scenarios. This ident, designed by Tim Platt, Paula Williams and Emma Lidgey, was created to mark BBC's 'The Big Read' season of programming. The BBC began a search for the nation's best-loved novels and asked the viewers to nominate their favourite books. The ident brings everyone together in 'The Big Read' and hundreds of '2' robots become engrossed in a favourite book. Every element of the ident was created in 3D computer animation.