BBC2 Christmas - Ski 2 master ident (2000)

Concept and creative process

‘Ski 2' was the Christmas campaign for 2000. A snowy mountain '2', set in a piercingly blue sky. This campaign was used repeatedly from 2000 up to the Winter Olympics in 2015. A two-metre model '2' was dressed in snow. The ident was shot entirely using stop frame model animation. Tiny 2's ski up over the mountain and tumble into the snow. A selection of smaller '2' models were created to act as replacement models, animating over the snow and leaning forward and backwards. For each '2' there were 20 versions, all tilting and leaning in different positions. Atmosphere, cloud and sparkles were added and the animation support rigs were removed in post-production.