BBC Three "Magic Number" (2003)

Concept and creative process

This ident was part of the launch campaign for the new BBC Three channel on 9th February 2003. The ‘Three is a Magic Number' song was originally written and performed by Bob Dorough. Produced by Lambie-Nairn and Aardman Animation for BBC Three, this wacky series of idents, stings and interstitials featuring the animated 'Blobs' won the Design & Art Direction Yellow Pencil Award for Outstanding Television Graphics/Brand Identity 2004.

Lambie-Nairn Creative Director - Gary Holt.

Design Director - Matt Penney.

Aardman Animation Director - Stefan Marjoram.