Ravensbourne University London becomes one of the first UK universities accredited by JICMAIL
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Ravensbourne University London has become one of the first higher education institutions in the UK to be accredited by JICMAIL, the advertising industry’s gold standard for mail-engagement data and audience insight.
This accreditation gives Ravensbourne students and researchers access to real-world advertising performance data used by major brands, agencies and government departments. Learners will now be able to analyse JICMAIL data within live briefs and projects, developing evidence-based campaign strategies that mirror real agency practice – a distinctive advantage for employability and creative effectiveness.
The partnership, developed by Dr. Chris Jones, Senior Lecturer and MBA Course Leader at Ravensbourne, forms part of a wider mission to build a creative effectiveness ecosystem, aligning innovation, evidence and commercial learning across the university’s creative, business and technology programmes.
Chris quote
This accreditation represents another major step in bridging academia and industry. Through JICMAIL, our students gain direct access to real performance data, learning how to translate creative thinking into measurable commercial impact. It’s about equipping the next generation of leaders to think commercially, act creatively, and measure meaningfully.”
The JICMAIL partnership joins Ravensbourne’s growing network of strategic collaborations, including Adam & Eve DDB, the Independent Print Industries Association (IPIA), and Epson. Collectively, these collaborations reinforce the university’s vision as a creative and commercial hub where education, research, and industry intersect to drive real-world innovation and impact.
Jon quote
This partnership with JICMAIL exemplifies the vision set out in our Ravensbourne 2030 strategy, where creativity, technology, and business meet. By embedding industry collaboration and evidence-based practice at the heart of our teaching and research, we’re ensuring our students gain access to the data, insights, and tools that shape today’s commercial landscape. It’s a powerful demonstration of learning with industry in action and of our commitment to turning creative education into measurable real-world impact.”
Ian quote
We’re delighted to welcome Ravensbourne as an Accredited Partner. The university’s commitment to developing data-literate creative leaders aligns perfectly with JICMAIL’s mission to upskill marketers in data-driven marketing. We’ll be working closely with Dr. Jones and his team to support the adoption of JICMAIL across teaching and research, providing training and ongoing support to embed our award-winning ad mail planning data throughout the curriculum.”
Ravensbourne University London is delighted to partner with JICMAIL, where our students will gain access to real world insights and opportunities that equip them for success in their chosen industries.
To find out more about our MBA course, click here.
