Ravensbourne University London and Tracksuit Forge Strategic Partnership
Ravensbourne University London has announced a landmark partnership with Tracksuit, the world-leading brand-tracking platform, to embed real-time brand intelligence across the institution. The partnership was initiated and secured by Dr Chris Jones, the architect of Ravensbourne’s emerging Ecosystem of Effectiveness, working in strategic collaboration with the team at Tracksuit. This collaboration – which marks the first university partnership Tracksuit has undertaken - directly supports the Ravensbourne 2030 Strategy.
The partnership will provide students with direct, hands-on access to professional-grade brand intelligence, for all of Ravensbourne’s students.
Dr Chris Jones quote
This partnership will prepare our students for the realities of modern brand leadership. By giving them access to live brand health metrics, we strengthen evidence-led creativity and develop the creative, strategic leaders the industry will need tomorrow. This reflects Ravensbourne’s ambition and ensures our students are equipped for the future of the sector.”
At the heart of the partnership is Ravensbourne’s cross-disciplinary educational model, bringing together Creative, Technology and Business disciplines around the same live brand datasets. Students in Creative fields will use Tracksuit to inject evidence-based practice into their design and development approaches. Business students will analyse strategy and brand performance, while Technology students explore data and digital innovation. This marks a university-wide shift in how creative and commercial education is delivered, fully aligned with Ravensbourne’s strategic future.
Tracksuit will be integrated into the MBA programme, including what is set to become the UK’s first Marketing Effectiveness and Creative Strategy module, designed by Dr Jones. It will also be implemented across the MSc in Strategic Marketing, Business Management undergraduate programmes and made accessible across Ravensbourne’s creative and technology pathways, ensuring all students develop fluency in evidence-led brand building.
Leanne Tomasevic quote
Ravensbourne’s commitment to uniting creativity, technology and business aligns perfectly with how Tracksuit sees the future of brand-building. This partnership gives students real access to the data and tools shaping modern marketing, and we’re excited to help power a curriculum that reflects where the industry is truly heading.”
Lawrence Lartey quote
This partnership represents exactly the kind of innovation Ravensbourne University London is committed to under our 2030 Strategy. Embedding Tracksuit across our programmes elevates our applied learning environment and strengthens the cross-disciplinary integration that defines us as a creative, technological and creative institution. It will provide new opportunities for students and deepen our engagement with industry.”
Tracksuit now joins Ravensbourne’s emerging Effectiveness Ecosystem, which comprises capabilities in Elite Creative Agency Practice, Audience Measurement, Market Research & Insight, Technology & Production Innovation and Brand Health Measurement positioning Ravensbourne as the UK’s leading hub for Applied Creative Effectiveness education.
Tracksuit is the beautiful, affordable, and always-on brand tracking platform trusted by over 1,000 consumer brands worldwide. Surveying thousands of people every week, Tracksuit delivers clear and actionable insights on key brand metrics (awareness, consideration, usage, preference, and perception) across markets, demographics, and competitors. Founded in 2021, the company now operates in 25 markets including, the US, Canada, the UK, Europe, Australia, and New Zealand.
www.tracksuit.com