Concept and creative process
Noel Edmonds throws open the doors of his (supposed) stately home and entertains a packed party of celebrities in front of a live, have-a-go audience. The title sequence offered an opportunity to explore the exterior of Noel’s stately home in a series of tracking shots and also from the air. The 3D CGI logo was a timed to frame the fleet of limousines ferrying the celebrity guests to the house party.