Concept and creative process
Titles for a children's comedy series with music, following the exploits of the struggling boy band, 'North and South'. The titles were filmed as a pastiche of the pop video genre, all crash zoom camera action and out of focus, colour manipulated shots of the boy band performing in a decorative Victorian seaside bandstand, with a CGI compass and the letters of the song title ‘No Sweat’ keyed as a percentage over the main action in the edit.