Concept and creative process
A door opens in the dusty dark as the figure of the logo stands in the frame, casting its long shadow. This is a cut down (originally part of a title sequence that was then reduced to the iconic branding due to editorial time). Shadows in empty rooms - a rocking horse, eerily swinging chandelier and flowers that cast the illusion of a laughing skull before revealing the main title. The dust in this was simply billowed off a cardigan.
Logo Designer - Miki Kato.
Titles Designer - Nic Benns.
Studio - Momoco.