Holding On (1997)

Concept and creative process

The brief was to launch the drama series 'Holding On' by writer Tony Marchant. It was set in London and depicted the interaction between a diverse range of characters. The idea was to convey the sense of drama and growing tension through movement, capturing the sense of travelling through a tunnel on the Underground. Ahmet Ahmet and Ruth Shabi achieved the dramatic effects through a mix of graphics and specially shot material, including high speed filming of sugar thrown into the air, which created the great diffusing effect around the hand.