Concept and creative process
Opening titles for a fashion magazine series delving into the vibrant world of fashion and its industries. The action shots of the models were captured in a green screen studio and their background colour changed to suit the sequence flow in post-production. All of the elements were assembled, coloured and manipulated in a continuous panning motion in a digital edit, with subtle reference to the programme title included like a watermark on many of the elements, before concluding with the pan onto the full-frame caption.