BBC2 Spring/Summer campaign - Trekky (1994)

Concept and creative process

The ident 'Trekky' was created for the 1994 Spring/Summer campaign on BBC2 to preface programmes of a science or science fiction genre. Paying due homage to Star Trek, the "Beam me up Scottie" reference was achieved by using a motion control camera, combined with a beauty pass of the set, to create the illusion that the '2' was being teleported elsewhere in the Universe.

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