BBC2 Beans ident (1992)

Concept and creative process

A humorous and surprising appearance of the ‘2’ in a channel ident by Jane Fielder, drawing on the everyday for inspiration, but endowing it with a witty twist. A specially made saucepan of baked beans in tomato sauce, with the beans shaped as tiny ‘2’ logos, are piled onto a slice of toast, looking good enough to eat!