BBC2 Autumn promotion - Sneeze ident (1995)

Concept and creative process

'Sneeze' was a companion piece to 'Corridor' in the 1995 BBC2 Autumn Presentation campaign. A similar night-time atmosphere, but set in a soft, dusty environment like an ancient mattress which provides the background for the '2's surprisingly violent reaction to a stray feather. The whole Ident was created through the medium of 3D computer animation.