BBC2 Autumn campaign - Tether ident (1994)

Concept and creative process

‘Tether' was one of the ideas produced for the Autumn on BBC2 campaign in 1994, together with ‘Ballet’, ‘Demolition’ and ‘Plummet’. The idea was that something quirky happens that we are not expecting. ‘Tether' was a BBC2 logo stretched out but strong enough to pull the whole set apart and pull the camera in too. 

Nominated for a BAFTA Craft Award for Graphic Design 1995. 

Winner of a Design & Art Direction Wood Pencil for Television Graphics/Brand Identity 1995.