BBC1 Spring & Summer campaign - Boat ident 1 (1991)

Concept and creative process

An ident for the 1991 BBC1 Spring and Summer presentation campaign. A live action studio shoot of a boat painter at work painting the new BBC One logo on the side of a sailing boat. The scene was lit to create a summery feel, with a wind machine providing enough breeze to make the ‘1’ identity on the sail billow gently in the breeze. The whole scene was filmed against green screen so that the sky could be inserted in post-production.

Lighting Cameraman - Doug Foster.

Designer/Directors - Brendon Norman-Ross and Maylin Lee (Gouldie).